Digital Marketer

Responsibilities:

• Lead Generation & Campaign Management: Develop and execute inbound marketing campaigns, including managing Pay-Per-Click (PPC) accounts and Google Ads.
• Email Marketing & Automation: Design, build, and optimize email campaigns. Create triggered workflows, segment contact lists, and conduct A/B testing to maximize engagement.
• Content & SEO: Create and optimize content for the website, landing pages, and blogs to improve search engine rankings and attract organic traffic.
• Analytics & Optimization: Track, measure, and report on key performance indicators (KPIs) like website traffic, conversion rates, and ROI. 
• Conversion Rate Optimization (CRO): Test new growth strategies, optimize user funnels, and improve landing page performance to drive higher lead-to-customer rates

Requirements:

• Proven experience as a Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices. Experience with B2B, Google Ads, email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g., Google Analytics, CRM- Hubspot, Apollo, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• The candidate should possess a Degree in Marketing