Digital Marketer
Job summary
The Digital Marketer will develop and execute digital marketing strategies focused on lead generation, social media growth, content marketing, paid advertising, and audience engagement. The ideal candidate must understand how to attract, nurture, and convert leads through platforms such as Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and YouTube
Job descriptions & requirements
- Generate qualified real estate leads daily through digital marketing campaigns.
- Manage and grow all company social media platforms.
- Create engaging content, including videos, reels, graphics, captions, and campaigns.
- Run and optimize paid advertisements on Meta, Google, TikTok, and other digital platforms.
- Develop social media calendars and content strategies.
- Monitor campaign performance, analytics, and lead conversion metrics.
- Respond to online inquiries and nurture leads professionally.
- Collaborate with the sales team to ensure proper follow-up and conversion of leads.
- Stay updated on digital trends, algorithms, and best practices.
- Build brand awareness and online visibility for the company.
- Manage email marketing and WhatsApp marketing campaigns where necessary.
- Create innovative campaigns to drive property awareness and sales.
- Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field.
- Minimum of 2 years of experience in digital marketing, preferably in real estate.
- Strong understanding of lead generation strategies and sales funnels.
- Proven experience managing social media platforms professionally.
- Experience with Meta Ads Manager, Google Ads, SEO, and analytics tools.
- Excellent content creation and copywriting skills.
- The ability to create and edit short-form video content is an added advantage.
- Strong communication and interpersonal skills.
- Highly creative, proactive, and result-oriented.
- Daily qualified leads generated
- Social media growth and engagement rate
- Cost per lead performance
- Conversion rate from leads to clients
- Ad campaign performance and ROI
- Monthly content consistency and reach
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