Digital Manager

Responsibilities:

• Strategy Development: Create and execute comprehensive digital marketing strategies that align with business objectives and drive growth.
• Content Creation: Develop and manage content for various digital platforms, including social media, websites, blogs, and email campaigns.
• SEO & SEM: Optimize website content and structure for search engines, manage paid search campaigns, and track performance to maximiz  e ROI.
• Social Media Management: Oversee the company’s social media accounts, create engaging content, and monitor audience interactions to increase brand awareness.
• Email Marketing: Design, execute, and analyze email marketing campaigns to nurture leads and engage existing customers.
• Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Paid Advertising: Manage and optimize online advertising campaigns (e.g., Google Ads, Facebook Ads) to increase visibility and conversions.
• Collaboration: Work closely with the creative, sales, and product teams to ensure consistency in messaging and to support overall marketing goals.
• Trend Analysis: Stay updated on the latest digital marketing trends, tools, and best practices to keep our strategies current and competitive.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing or a related role.
• Proven track record of developing and executing successful digital marketing campaigns.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, and social media management software.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong understanding of SEO, PPC, social media marketing, and content marketing.