Digital Brand & Product Growth Manager

Duties and Responsibilities:

• Developing the bank’s digital strategy.
• Develop and update Digital and social media marketing policies.
• Research and online competition analysis.
• Online stakeholder engagement.
• Products and services online marketing/sales tactics development.
• Customer digital onboarding and life cycle journey management.
• Website management.
• Digital and social media audit.
• Online creative content strategy development and curation.
• Corporate digital brand promotions.
• Online and digital monitoring, evaluation and reporting.
• Online digital advertising.
• Creating online assets.
• Identifying strategic Digital & Social media partnerships.

Key Performance Indicators:

• To ensure that the bank’s digital and social media policies are up-to-date.
• Creating a comprehensive digital strategy document to position the bank as an industry leader.
• Visibly increase the bank’s digital and social media presence.
• Improve the customer lifestyle journey experience across all digital touchpoints.
• Attract new customers and increase product patronage.
• Creative content deployment to help achieve a paradigm perception shift.
• Increase website traffic and social media following.
• Corporate brand positioning as a leading microfinance bank sub-sector.
• Increase online brand equity.

Requirements:

• First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
• Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment.
• Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.

Salary is very competitive and as obtainable in the industry.