New
2 weeks ago
Job Summary
We are looking to fill up the role for Design Lead. Candidate is to ensure that every design element, from logos, web interfaces, motion graphics and social media assets, captures the essence of our brand and also to resonates deeply with our audience.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 5 years
Job Description/Requirements
Responsibilities.
- Define and develop a distinctive brand identity for each vertical within Pulse Picks, ensuring that each one has a unique yet coherent visual language that aligns with our overarching brand ethos.
- Create compelling logos and brand identity that capture the essence of each vertical, resonating with our target audience and differentiating each vertical’s offerings.
- Oversee the design of web assets, ensuring a seamless and visually engaging user experience across our platforms.
- Collaborate with the UX/UI teams to implement design that not only looks great but also optimizes user flow and interaction.
- Produce innovative motion graphics that enhance our storytelling across various channels, including video content and digital advertising.
- Craft visually stunning social media templates for our content marketing activities that capture & drive user interaction and sharing.
- Lead and inspire a team of designers, providing direction and feedback to ensure high-quality outputs.
- Collaborate closely with marketing, content, and product teams to ensure design supports business and marketing strategies.
Skills and Qualifications
- A strong portfolio showcasing expertise in brand identity, web design, motion graphics, and social media material creation.
- Proficiency in design software such as Adobe Creative Suite and familiarity with web design tools.
- An ability to translate brand strategy into visual concepts and designs that communicate the desired message to the target audience.
- A keen understanding of design trends and how they can be leveraged to keep the brand current and appealing.
- A collaborative spirit that thrives in cross-functional team environments, with excellent communication skills to articulate design concepts and rationales.
- Experience in managing and directing a team of creatives, fostering a culture of innovation and excellence.
- Strong organizational and project management skills, with the ability to lead multiple design projects from concept through completion.
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