Responsibilities:

Creative Strategy:

Develop and own the creative strategy for Who Studios and its products across all platforms — Instagram, TikTok, Twitter/X, YouTube, and beyond
Identify cultural moments, trends, and conversations, and move fast to insert the brand meaningfully and authentically
Pitch original campaign ideas proactively — without being asked — and see them through to execution
Build content calendars that balance brand storytelling, product promotion, community engagement, and viral potential
Stay ahead of what is happening in African digital culture, gaming, fintech, and entertainment, and bring those insights into the brand's voice

Content Creation & Execution:

Create and direct high-quality content — copy, graphics, short-form video concepts, reels, and campaigns — either independently or by briefing and directing creatives
Write sharp, platform-native copy that sounds human, not corporate
Manage the day-to-day content output across all platforms with consistency and quality
Oversee and coordinate with videographers, designers, and content creators to bring ideas to life
Monitor comments, DMs, and community interactions and engage in a way that builds genuine connection

Brand & Marketing:

Support the positioning of the CEO’s personal brand as a thought leader and founder in the African gaming and tech space
Contribute to broader marketing strategy, including influencer partnerships, community activations, and campaign launches
Track performance metrics across platforms and use data to inform creative decisions — not as a replacement for instinct, but as a tool to sharpen it
Collaborate with the product and operations team to amplify product launches, tournaments, and milestones

Requirements: