Chief Marketing Officer
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Job summary
The Chief Marketing Officer (CMO), often titled Head of Marketing and Business Development in a Microfinance Bank (MFB), is responsible for driving asset (loan) growth, mobilizing deposits, and expanding the customer base. Unlike commercial banks, an MFB CMO focuses heavily on retail growth, financial inclusion, MSMEs, and community-led mobilization
Min Qualification:
MBA / MSc
Experience Level:
Senior level
Experience Length:
8 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute the bank's annual marketing, sales, and brand positioning strategies to hit aggressive deposit and loan targets.
- Design targeted campaigns to attract low-cost deposits (CASA) from retail customers, cooperatives, associations, and high-net-worth individuals (HNIs).
- Oversee branch marketing teams, relationship managers, and credit officers to align field operations with corporate targets.
- Build frameworks to improve customer loyalty, reduce churn, and upsell new financial products to existing micro-entrepreneurs.
- Manage the bank’s corporate identity, public relations, and localized promotional events across all operating territories.
Requirements:
- HND in Marketing, Business Administration, Economics, or a related discipline. An MBA is highly advantageous.
- Membership in professional bodies such as the National Institute of Marketing of Nigeria (NIMN) or the Chartered Institute of Marketing (CIM).
- Possession of the Microfinance Certification Programme (MCP) certificate from the CIBN is highly preferred for senior management roles.
- Typically 8-12 years of progressive experience in marketing, sales, or business development within the financial services sector.
- At least 3-5 years in a senior leadership role driving deposit mobilization and loan growth specifically within Microfinance Banks, Fintechs, Consumer Finance, or Retail Banking.
Core Technical & Functional Skills:
- Liability & Asset Generation: Proven track record of designing effective deposit mobilization campaigns and loan acquisition frameworks for MSMEs.
- Financial Inclusion & Field Marketing: Expertise in below-the-line (BTL) marketing, market storms, and community-based engagement strategies to reach the unbanked and underbanked.
- Digital & Growth Marketing: Ability to leverage digital banking apps, USSD channels, agency banking networks, and social media to scale customer acquisition.
- Product Development: Skills in researching, designing, and launching micro-credit and micro-savings products tailored to market women, smallholder farmers, and artisans.
- Portfolio Quality Management: Strong grasp of credit assessment basics to ensure marketing teams drive high-quality loan growth, keeping the Portfolio at Risk (PAR) low.
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