Business & Field Marketing Officer

Responsibilities:

• Market Development & Customer Acquisition
• Identify and acquire new retail, wholesale, and institutional customers
• Generate qualified business leads and convert them into active customers
• Build relationships with retailers, supermarkets, bars, lounges, restaurants, hotels, and event vendors
• Expand market penetration across assigned territories
• Increase product visibility and customer awareness
• Sales & Business Development
• Promote SAQ Beverages products and pricing advantages
• Drive sales growth across assigned territories
• Support customer onboarding and account activation
• Monitor customer purchasing behaviour and sales trends
• Identify opportunities for repeat business and customer retention
• Support the implementation of sales growth initiatives
• Territory Management
• Execute structured territory coverage plans
• Conduct regular field visits across assigned locations
• Map potential customer clusters and sales opportunities
• Maintain accurate records of customer interactions and market intelligence
• Provide competitor and market feedback to management
• Reporting & Accountability
• Submit daily activity reports
• Submit weekly sales and lead generation reports
• Maintain accurate records of prospects and customers
• Track customer conversions and sales performance
• Participate in performance review meetings

Requirements:

• HND or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Economics, or any related discipline
• Minimum of 3–5 years relevant experience in FMCG sales, field marketing, trade marketing, or business development
• Demonstrable experience marketing consumer products directly to customers and businesses
• Strong understanding of traditional field marketing techniques
• Ability to identify, develop, and close business opportunities
• Strong negotiation and persuasion skills
• Excellent communication and interpersonal skills
• Strong reporting and documentation abilities
• Ability to work independently with minimal supervision
• Must be a resident in Calabar or willing to relocate before resumption

Preferred Qualifications:

• Beverage distribution
• FMCG sales
• Consumer goods marketing
• Wholesale and retail account management
• Route-to-market sales operations
• Trade marketing
• Territory sales management

Key Performance Indicators

Performance will be evaluated based on:

• Number of new customers acquired
• Sales revenue generated
• Active customer accounts are maintained
• Market coverage achieved 
• Lead conversion rates
• Territory expansion
• Reporting consistency
• Overall contribution to business growth

Benefits:

• Field logistics support
• Airtime and communication support
• Company identification materials
• Performance-based incentives
• Structured career growth opportunities

Remuneration: NGN 120,000 – 140,000