Brand & Marketing Lead

Responsibilities:

Strategy Development:

• Develop and implement marketing strategies that align with the company’s overall business objectives and growth targets.
• Conduct market research to identify new opportunities and assess industry trends, customer needs, and competitor activities.

Lead Generation and Nurturing:

• Design and manage lead generation campaigns across various channels, including digital advertising, email marketing, content marketing, and trade shows.
• Optimize lead nurturing processes through marketing automation tools, ensuring a seamless customer journey from prospect to client.

Brand Management:

• Maintain and enhance the company’s brand identity and positioning in the market.
• Develop consistent messaging and branding across all marketing materials and communications.

Content Creation and Management:

• Oversee the creation of high-quality content, including product brochures, case studies, blog posts, videos, and white papers that highlight the company’s expertise and solutions.
• Manage the company’s online presence, including website updates, SEO, and social media channels.

Partnership and Event Marketing:

• Coordinate participation in industry trade shows, conferences, and webinars to promote the company’s products and services.
• Develop partnerships with industry associations, media, and other stakeholders to enhance brand visibility and credibility.

Analytics and Reporting:

• Track, analyze, and report on the effectiveness of marketing campaigns, using metrics such as ROI, conversion rates, and customer acquisition costs.
• Make data-driven recommendations to optimize marketing strategies and budgets.

Team Leadership:

• Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
• Collaborate closely with sales, product development, and customer service teams to ensure alignment and drive business growth.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing, with at least 2 years in a leadership role, preferably within the manufacturing industry.
• Strong understanding of B2B marketing, lead generation, and customer acquisition strategies.
• Experience with digital marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.
• Excellent communication, project management, and leadership skills.
• Ability to think strategically and execute tactically in a fast-paced environment.

Location: Ejigbo, Lagos State.

Remuneration: NGN 400,000 Monthly Net

Employment Type: Onsite  

Note: Only shortlisted candidates will be contacted.