Brand and Marketing Officer

Responsibilities:

• Develop and implement social media strategies aligned with the company's brand identity, marketing objectives, and property sales goals.
• Manage the company's social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.
• Develop and maintain a structured content calendar covering property promotions, project updates, educational content, brand storytelling, customer-focused content, and relevant industry topics.
• Create compelling captions and campaign concepts that communicate the company's value proposition effectively.
• Collaborate with graphic designers, videographers, photographers, and other content creators to develop high-quality visual and multimedia content.
• Coordinate the production and publication of social media content, including static posts, carousels, short-form videos, reels, stories, and other relevant formats.
• Monitor social media interactions, respond to comments and direct messages where appropriate, and ensure that enquiries are directed to the relevant team for timely follow-up.
• Track social media performance using relevant analytics, including reach, impressions, engagement, audience growth, website traffic, enquiries, and lead conversion.

Requirements:

• HND in Marketing, Mass Communication, Business Administration, Public Relations, Digital Media, or a related discipline.
• A minimum of 2 years' relevant experience in social media management, digital marketing, brand communications, or content marketing.
• Demonstrable experience managing business social media accounts, preferably across Instagram, Facebook, TikTok, and LinkedIn4. Experience in real estate, property marketing, lifestyle brands, hospitality, or other visually driven industries will be an advantage.
• Excellent writing, copywriting, and storytelling skills.
• Strong understanding of social media strategy, content planning, and digital marketing principles.
• Strong video editing skills.
• Creativity and the ability to develop engaging content that reflects a premium real estate brand.
• Good understanding of audience targeting, engagement strategies, and social media performance metrics.