B2B Lead Generation & Outreach Specialist

Responsibilities:

Lead Research & Prospecting:

• Research and identify potential B2B customers within the US market.
• Build and maintain targeted prospect lists based on the client’s ideal customer profile.
• Identify relevant companies, decision-makers, and key contact information.
• Conduct online research to understand prospects and their businesses before outreach.

Email Outreach:

• Contact prospective customers through professional and personalized email outreach.
• Adapt messaging based on the prospect, industry, and business needs.
• Conduct consistent outbound prospecting to generate new business opportunities.
• Maintain a professional and engaging communication style.

Follow-Up & Lead Nurturing:

• Follow up with prospects who have not responded to initial outreach.
• Track conversations and follow-up activities.
• Identify interested prospects and move them toward the next stage of the sales process.
• Maintain consistent communication without being overly aggressive or spammy.

Lead Tracking & Reporting:

• Maintain accurate records of prospects, outreach attempts, responses, and follow-ups.
• Keep lead-generation activities organized within the client’s designated CRM or tracking system.
• Provide regular updates on outreach activities, responses, and qualified opportunities.
• Monitor basic performance metrics such as leads contacted, response rates, interested prospects, and meetings/opportunities generated.

Requirements:

• Previous experience in B2B lead generation, sales development, cold outreach, appointment setting, or business development.
• Experience prospecting within the US market is highly preferred.
• Strong written English and professional communication skills.
• Excellent online research and information-gathering skills.
• Ability to identify and reach the right decision-makers within a company.
• Comfortable conducting cold email outreach and follow-ups.
• Strong attention to detail and organizational skills.
• Ability to work independently and consistently meet daily/weekly targets.
• Comfortable working during US business hours.
• Ability to use spreadsheets, CRM systems, email platforms, and other lead-generation tools.

Preferred Skills:

• Experience with tools such as:
• LinkedIn / LinkedIn Sales Navigator
• Apollo or HubSpot
• Google Sheets
• CRM and lead-tracking platforms
• Email outreach platforms
• Experience with other prospecting and sales automation tools is an added advantage.

What We’re Looking For:

The ideal candidate is:

• Proactive – Doesn't wait to be told what to do.
• Research-oriented – Knows how to find the right companies and decision-makers.
• Persistent – Understands that effective outreach requires consistent follow-up.
• Detail-oriented – Keeps prospect information and outreach records accurate.
• Target-driven – Understands activity and conversion targets.
• Professional – Represents the client well in every communication.
• Self-motivated – Able to work independently and manage time effectively.

Work Schedule:

• Full-Time: 40 hours per week
• Schedule: 8 hours per day, 5 days per week
• Working hours: During US business hours