Area Sales Officer

Responsibilities:

• Execute sales strategies to achieve and exceed monthly, quarterly, and annual sales targets for the assigned territory.
• Monitor and report on market trends, competitor activities (pricing, promotions, new products), customer needs, and customer feedback to inform sales strategy.
• Nurture and manage relationships with existing clients, ensuring high levels of satisfaction, repeat business, and resolution of any issues. 
• Maintain an expert-level understanding of the company's product portfolio.
• Conduct effective product presentations and demonstrations to clients and potential partners.
• Prepare and submit timely daily call reports, weekly activity plans, and market visit reports.
• Manage the sales process from quotation to order fulfilment follow-up.
• Collaborate with the Finance & Accounts department to ensure customers adhere to agreed payment terms and to manage receivables within the territory.
• Work closely with the marketing and sales operations team to ensure seamless service delivery.

Requirements:

• Bachelor’s degree in Electrical Engineering, Electronics, Business Administration, or a related field.
• At least 2 years of experience in customer relations, sales, or account management.
• Background in handling customer complaints, sales support, and relationship management.
• Strong interpersonal and communication skills to build trust with trade customers.
• Customer-centric mindset with problem-solving ability.
• Knowledge of sales processes, distribution channels, and retail operations.
• Negotiation and conflict resolution skills.
• Ability to work independently and manage multiple accounts within a geographic area.
• Proficiency in Microsoft Office Suite and basic reporting/analytics.
• Training attendance in customer service excellence and marketing is an added advantage.