Area Sales Manager

The Area Sales Manager (ASM) is responsible for driving revenue growth, market penetration, customer acquisition, and retention within the assigned territory for the Diagnostics Business Unit. The role ensures the achievement of sales targets through effective territory management, strategic customer engagement, accurate sales forecasting, and strong execution of business development initiatives.
Key Responsibilities

• Drive the achievement of assigned sales and revenue targets within the territory.
• Develop and maintain strong business relationships with existing and prospective clients across the region.
• Identify, pursue, and convert sales opportunities to expand market share and business growth.
• Manage and follow up on all sales leads and customer inquiries within the assigned territory.
• Build and strengthen value-based partnerships with customer centers and key stakeholders.
• Execute effective territory coverage, account management, and customer engagement strategies.
• Provide accurate sales forecasting, pipeline management, and periodic sales reports.
• Monitor market trends, competitor activities, and customer needs to support business strategy and decision-making.
• Ensure high levels of customer satisfaction and support continuous business growth within the region.
  

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Pharmacy, Life Sciences, or related field (MBA is an added advantage). A minimum of Second Class Upper or Upper Credit.
• 3+ years of progressive sales experience within the diagnostics or medical equipment industry.
• Proven record of achieving and exceeding sales targets.
• Strong leadership, people management, and coaching skills.
• Excellent analytical, strategic thinking, and communication abilities.
• Demonstrated experience in key account management and distributor/channel development.
• Proficiency in CRM tools, sales analytics, and Microsoft Office applications.
• Ability to drive. Willingness to travel extensively within the assigned region.
  

Must have skills

• Good driving skills and a valid driver's licence
• Strong sales, negotiation, and business development skills.
• Excellent relationship management and customer engagement abilities
• Strong communication and presentation skills
• Market intelligence and territory management capability
• Proficiency in sales forecasting, pipeline management, and reporting
• Strong analytical and problem-solving skills
  

Good to have skills

• Vast knowledge of the Northwest region.

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