Ad Operations

The Ad Trafficker is responsible for the accurate and timely setup of campaigns, creatives, tracking, and delivery parameters across multiple media platforms. This role supports the post-sale execution workflow by ensuring that all campaigns are launched correctly, QA’d thoroughly, and monitored for delivery integrity. The Ad Trafficker works closely with Campaign Managers, strategy teams, and creative teams to maintain operational excellence and ensure flawless campaign execution.

Responsibilities:

Campaign & Creative Trafficking

• Set up campaigns, ad sets/ad groups, and individual ads across supported platforms based on media plans and IO requirements.
• Upload and map creatives, ensuring correct versions, dimensions, naming conventions, and metadata.
• Implement tracking elements (pixels, UTMs, click trackers) as required.
• Validate targeting, budgets, flight dates, optimization goals, and all trafficking parameters before launch.

QA & Compliance

• Conduct comprehensive QA before launch, ensuring accuracy across all trafficking inputs.
• Verify correct creative rendering, URL functionality, tracking integrity, and policy compliance across platforms.
• Identify and proactively resolve trafficking errors or discrepancies.

Trafficking Support for Optimizations

• Implement changes requested by Campaign Managers, including creative swaps, bid/budget updates, and targeting adjustments.
• Ensure all mid-flight updates are executed correctly and logged in internal trackers.

Pacing & Delivery Checks

• Monitor delivery status for newly launched campaigns to catch early under-delivery or disapproved ads.
• Review automated pacing sheets (Google Sheets with Dataslayer inputs) to verify that platform data is being pulled correctly.
• Flag anomalies, data disparities, or delivery issues for the Campaign Manager.

Reporting & Documentation

• Maintain trafficking logs and update internal trackers with launch dates, creative versions, and QA notes.
• Support compilation of basic delivery summaries or asset-level performance snapshots if required.

Cross-Functional Coordination

• Partner with creative teams to ensure timely asset receipt and versioning.
• Coordinate with Campaign Managers to align on launch timelines, optimisation requests, and prioritisation of tasks.
• Communicate trafficking status and any blockers clearly and promptly.

Skills:

• 1–3 years of experience in ad trafficking or digital operations roles.
• Hands-on experience with Meta, TikTok, YouTube, Snapchat, Pinterest, or similar platforms.
• Strong understanding of campaign structures, naming conventions, and trafficking workflows.
• Strong QA mindset with exceptional attention to detail.
• Proficiency in Excel/Google Sheets; familiarity with automated pacing tools is a plus.

Interested? Apply Here

<