Job Summary
The Marketing Specialist develops, establishes, analyses, and maintains marketing strategies to meet organisational objectives. The Marketing Specialist manages the organisation’s marketing, advertising, and promotional activities both internally and externally and evaluates results and return on investment in conjunction with the SMT and vendors
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 5 years
Job Description/Requirements
Responsibilities:
- Assist in the development and implementation of the company’s brand strategy.
- Collaborate with SMT to develop an annual marketing plan and budget.
- Manage marketing expenses to ensure all activities and deliverables are done within budget.
- Produce or manage the design of all marketing material, including practice websites, patient information, media advertising, directories, signage, and public relations.
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
- Assist in the development and coordination of all printed materials, including production, printing, and inventory management.
- Assist in the development and coordination of materials for monthly specials and special events – emails, PowerPoint presentations, posters, flyers, internet banners, radio spots, and newspaper print and online ads.
- Prepare marketing activity reports and key metrics for measuring success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends to SMT.
- Communicate marketing activities with providers and managers as necessary.
- Develop and maintain a promotion and observance schedule with specs and deadlines.
- Write or direct copywriting of press releases, ensure that news and events are accurately published
- Work with department/program managers to develop, produce, and execute internal promotions.
- Oversee all email marketing communication and strategy.
- Manage all website copywriting, proofing, updates, optimization and online reputation management.
- Develop and maintain online SEO and aid/coordinate website SEO with web designer.
- Manage social media marketing campaigns and day-to-day activities, including developing relevant content topics to reach the company’s target audience. Monitor and respond to posts on practice pages.
- Serve as the main point of contact for internal and external marketing related subject matter including media, sponsorships, and vendors.
- Negotiate and oversee media buying and marketing purchase activities.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Manages work activities and assignments of the Marketing Assistant and provides performance feedback and coaching as needed.
- Provide direction and final approval for all assets created by creative contractors.
Requirements:
- Bachelor’s degree in marketing, advertising, or communications or equivalent experience
- At least 5 years experience in marketing, media buying, and public relations or related field
- Experience with traditional and digital marketing, content marketing, and social media.
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
- Design software skills such as Adobe InDesign, Illustrator, Dreamweaver, Photoshop, and Acrobat.
- Working knowledge of HTML, design theory, SEO, PPC, and email software
- Experience in Spa preferred
Professional Requirements:
- Excellent writing, communication, and presentation skills
- Demonstrates ability to evaluate suggestions and criticism objectively and non-defensively, and undertakes measures to change behavior or seek guidance
- Demonstrates flexibility and supports changes that improve the quality of care, service, and operations
- Demonstrates flexibility in work assignments and hours within the department
- Stays current and is responsive to email communication with internal and external stakeholders.
- Strong organizational skills.
- Ability to work independently and establish priorities with flexibility and collaboration with others.
- Ability to work well under stressful circumstances, and to handle multiple tasks at once.
- Superb accuracy and attention to detail
- Maintain a positive and cooperative outlook toward his/her position, the office, and fellow employees
- Maintains consistent attendance and reports to work on time
- Is neat, well groomed, and follows the dress code
- Attends required meetings as scheduled
- Ability to work with confidential information and handle protected Spa information in a good manner consistent
- Must have the ability to communicate with clarity, verbally and in writing; read, analyze, and interpret complex documents, regulations, policies, and procedure manuals; and create professional business documents.
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