Meta & Google Ads Expert (AI-Powered Performance Marketing Specialist)

Location: [Remote / Hybrid / Lagos, Nigeria]

Department: Growth / Digital Marketing

Level: Senior / Lead

Role Overview

We are seeking a top-tier Meta & Google Ads Expert with exceptional full-funnel expertise and advanced AI capabilities. You will lead high-scale paid advertising across Meta and Google platforms while leveraging AI tools and MCPs (Multi-Creative Production Systems) to generate and manage thousands of ad variations simultaneously.

This role requires deep integration of paid media with Zoho CRM, email marketing, sales page optimization, and lead qualification, combined with strong capabilities in SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).

Key Responsibilities

Large-Scale AI-Powered Ad Creation & Management

• Use AI tools and MCPs to rapidly generate, test, and optimize thousands of ad variations (creatives, copy, formats, and messaging) running simultaneously for any brand.
• Build and manage dynamic creative optimization (DCO) campaigns and large-scale testing frameworks across Meta Advantage+ and Google Performance Max.
• Leverage AI for ad copy generation, image/video creative production, audience segmentation, and predictive performance modeling.

Paid Media Strategy & Execution

• Design and optimize full-funnel campaigns across Meta (Facebook, Instagram, WhatsApp, Advantage+) and Google Ads (Search, Performance Max, YouTube, Demand Gen).
• Scale ad spend profitably while maintaining strong ROAS/ROI through continuous testing and automation.

CRM, Lead Management & Conversion

• Integrate Meta and Google Ads with Zoho CRM for end-to-end lead tracking, scoring, and automation.
• Qualify leads effectively using Zoho workflows and pass high-intent leads to sales teams.
• Build and manage email marketing sequences (nurture, promotional, re-engagement) tightly connected to paid campaigns.

Conversion Optimization

• Design, build, and A/B test high-converting sales pages, landing pages, and funnels.
• Optimize page elements, offers, and user experience to maximize conversion rates from paid traffic.

SEO, GEO & AEO

• Implement SEO strategies to support and amplify paid efforts.
• Apply GEO and AEO best practices to optimize content for AI search engines, generative results, and answer engines.

Analytics, Reporting & Insights

• Track and analyze performance using Meta Business Suite, Google Analytics 4, Zoho CRM, and advanced AI-driven dashboards.
• Deliver actionable weekly and monthly reports with clear recommendations for scaling and optimization.
  

Required Qualifications

• Paid Ads Expertise: 5+ years managing large-budget Meta and Google Ads campaigns with proven, consistent results at scale.
• AI & Creative Scale: Demonstrated mastery using AI tools and MCPs to create and run thousands of ads simultaneously. Strong portfolio showing large-scale dynamic creative testing and AI-powered ad generation.
• Zoho CRM: Advanced experience implementing, customizing, and optimizing Zoho CRM for lead qualification, automation, and sales pipeline management.
• Email Marketing: Proven success running high-performing email campaigns integrated with paid acquisition.
• Conversion Assets: Hands-on experience building and optimizing high-converting sales pages and marketing funnels.
• Organic Expertise: Solid experience with SEO, GEO, and AEO strategies.
• Strong analytical mindset with deep knowledge of attribution, tracking (Pixels, GTM, Conversions API), and privacy-compliant marketing.
• Ability to manage $50K+ monthly ad spend profitably while scaling efficiently.
  

Preferred Qualifications

• Google Ads and Meta Blueprint certifications.
• Experience in e-commerce, SaaS, education, coaching, or high-ticket services.
• Familiarity with AI tools such as ChatGPT, Claude, Midjourney, Runway, Jasper, or custom MCP platforms.
• Knowledge of additional platforms (TikTok Ads, LinkedIn Ads) is a plus.
• Experience in fast-paced, growth-oriented environments.
  

What Success Looks Like

• Successfully run thousands of AI-generated ad variations while achieving top-tier ROAS and lead quality.
• Build a highly efficient, automated funnel: Paid Ads → Zoho CRM → Email → Sales.
• Drive significant, predictable business growth through both paid scale and organic (SEO/GEO/AEO) synergy.
• Continuously innovate using AI to stay ahead of platform changes and competition.

Apply with:

• Updated resume
• Case studies showcasing large-scale AI-powered Meta/Google campaigns (include number of creatives tested, budget, ROAS achieved, and results)
• Examples of sales pages/funnels you’ve built
• Samples of Zoho CRM setups or email sequences you’ve managed

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