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1 month ago

Job Summary

National Lottery Nigeria is seeking an experienced, and results-driven Media/Marketing Manager to join our team. The ideal candidate will have a proven track record in media communications and marketing, with experience in gaming, telecommunications, or related fields, resident in Abuja, and be available for a full-time onsite job.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 6 years

Job Description/Requirements

Responsibilities:

Leadership and Management:

  • Lead and manage a high-performance team, set goals, delegate tasks, and provide performance feedback.
  • Build strong relationships with internal and external stakeholders, including media personnel, studio staff, and the press. 

Strategic Planning and Budgeting:

  • Develop and implement comprehensive media and marketing strategies aligned with business goals.
  • Analyse market trends, competitor activity, and audience needs.
  • Develop and manage marketing budgets, tracking and measuring campaign success using KPIs.
  • Implement cost-effective marketing initiatives that deliver a strong ROI.
  • Maximize impact through efficient budgeting and resource allocation.
  • Find alternative solutions and maximize existing resources.

Marketing Expertise:

  • Utilize knowledge of traditional and digital marketing channels, including social media, content marketing, public relations, advertising, SEO, and SEM.
  • Execute integrated marketing campaigns across multiple channels.

 Partnership & Relationship Building:

  • Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
  • Secure mutually beneficial partnerships and maintain strong connections with partners.

Content & Communication:

  • Draft compelling and newsworthy press releases and other communication materials.
  • Provide content direction for various media channels (social media, website, blog).
  • Create or identify high-quality content that resonates with specific audiences.
  • Write Scripts for publications and content calendars
  • Contribute to the company’s medium blog for on-page and off-page optimization.
  • Write compelling and engaging copy for various digital marketing materials.
  • Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.

Creative Management & Agency Relations:

  • Draft and review creative materials for advertising campaigns and social media content.
  • Manage relationships with external agencies (e.g., advertising agencies, and public relations firms) to ensure high-quality work within budget and deadlines.

Media Relations and Communication:

  • Liaise with traditional and new media outlets to enhance brand awareness and growth.
  • Develop and maintain positive relationships with journalists, press representatives, and influencers.
  • Craft press releases, media pitches, and other communication materials.
  • Manage crisis communication and media management.

Event Planning and Management:

  • Utilize events to generate brand awareness, create buzz, and achieve marketing objectives.
  • Capture valuable audience data and track event success using relevant metrics.

Good Causes Coordinator:

  • Align good causes initiatives with the company’s marketing goals.
  • Develop and implement cause-related marketing campaigns that generate awareness and support for worthy causes.
  • Identify and develop strategic partnerships with non-profit organizations and social impact initiatives.
  • Manage cause-related marketing campaigns from inception to execution, ensuring they meet both marketing goals and social impact objectives.


Requirements:

  • BSc/MBA in Marketing, Advertising, Media Business Administration, or a related field.
  • Must be resident in Abuja, and available for full-time on-site job.
  • Minimum of 6 years of experience in Media/Marketing in Telecommunications, Gaming/Betting, or an Advertising Agency.
  • Strong business acumen and understanding of the lottery industry.
  • Proficiency in digital and traditional marketing.
  • Experience in brand management and storytelling.
  • Project management skills to oversee multiple marketing initiatives simultaneously.
  • Data analysis and reporting skills to track and measure marketing performance.
  • Budget management and negotiation skills.
  • Adaptability and willingness to learn new technologies and trends in the marketing landscape.
  • Existing relationships with media outlets and PR influencers are an added advantage.
  • Aptitude for technical understanding of products.
  • Experience in crisis communication and media management.
  • Excellent oral and written communication skills.
  • Strong people management skills.
  • Professional presentation skills.
  • Excellent analytical skills and attention to detail.
  • Collaborative approach to problem-solving.
  • Ability to prioritize and multitask effectively.

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