Marketing Manager - Fast Food Chain

Responsibilities:

• Establish and implement monthly, quarterly, and annual marketing and sales budgets.
• Develop and implement digital and offline marketing initiatives, advertising campaigns and promotional activities.
• Develop and track web and online platforms usage metrics and indicators.
• Conduct market research for identification of opportunities for event catering.
• Conduct research for opportunities at higher institutions’ matriculations, convocations, and student week activities for temporary sales point.
• Liaise with stakeholders and potential clients to promote brand image.
• Build customer relationship management and email databases.
• Conduct programmes for generation of customer feedbacks and insights.
• Work closely with the operations and outlet teams to ensure alignment of marketing and sales goals and activities.
• Measure performance of all marketing programs and communicate results to management.

Requirements:

• Bachelors’ degree in marketing, communication, business administration, or related discipline.
• Minimum of 3 years’ experience in an executive position.
• Highly experienced in marketing digital products and services.
• Strong design and analytical skills.
• Strong social media marketing skills.
• Strong managerial skills with proven track record in delivering targets.
• Strong verbal and written communication skills.