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1 week ago

Job Summary

AJ Skylar is in search of an experienced Marketing Manager for our brand. In this role, you will be responsible for developing and executing marketing strategies of AJ Skylar Limited. This includes increasing brand awareness, driving customer engagement, and ultimately boosting traffic online and offline.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

Responsibilities:

  • Develop and implement comprehensive marketing strategies to promote our products and services.
  • Create engaging and visually appealing content for various marketing channels, including social media, website, email, and print materials.
  • Manage and optimize digital marketing campaigns, including social media advertising, Google Ads, and influencer partnerships.
  • Collaborate with different departments to showcase their work through marketing materials and social media platforms.
  • Conduct market research to identify trends, customer preferences, and competitive landscape.
  • Plan and execute promotional events or collaborations to increase brand visibility.
  • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
  • Build and maintain relationships with beauty influencers and bloggers to amplify the salon's online presence.
  • Develop and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
  • Stay up-to-date with industry trends and emerging marketing tools and technologies.


Requirements:

  • BSc in Marketing, Business, or related field.
  • Proven work experience as a Marketing Manager, preferably in the beauty industry.
  • Strong understanding of digital marketing, social media platforms, and content creation.
  • Creative mindset with the ability to think outside the box.
  • Knowledge of graphic design tools and basic video editing skills are a plus.
  • Data-driven approach with proficiency in analysing marketing metrics.
  • Familiarity with beauty industry trends and customer preferences.
  • Ability to create and work with a budget

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