Marketing Automation Specialist

Responsibilities:

• Design, implement, and manage marketing automation workflows and campaigns.
• Collaborate with the marketing team to create personalized customer journeys and automated email sequences.
• Analyze and report on campaign performance, identifying areas for optimization and improvement.
• Manage CRM and marketing automation platforms (such as HubSpot, Marketo, or Pardot), ensuring data accuracy and system efficiency.
• Segment and manage contact lists to ensure targeted and effective marketing communication.
• Work closely with sales and marketing teams to align automated campaigns with overall business goals.
• Stay up-to-date with the latest trends and best practices in marketing automation and tools.

Requirements:

• Proven experience as a Marketing Automation Specialist or similar role within a marketing agency.
• Hands-on experience with marketing automation platforms like HubSpot, Marketo, Pardot, or similar.
• Strong analytical skills with the ability to interpret data and generate insights.
• Knowledge of CRM systems and experience integrating marketing automation with CRM tools.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple tasks in a fast-paced environment.
• Familiarity with A/B testing, segmentation, and personalization strategies.

Preferred Qualifications:

• Certification in marketing automation tools (HubSpot, Marketo, etc.).
• Basic understanding of HTML and email design.
• Experience working with B2B and B2C campaigns.