Email + SMS Strategist

Responsibilities:

• Assist  the primary POC and relationship manager for assigned client accounts.
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment.
• Ability to assist with logic for email + SMS campaigns and automation.
• Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations.
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies.
• Assist with project coordination for new email triggers, transactional emails, and special projects.
• Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.

• Preference for Bachelor’s degree.
• At least two years of experience in email marketing
• At least one year of experience managing Email + SMS accounts and providing strategy.
• Hands-on experience with Klaviyo / Postscript / Attentive.
• Experience segmenting email and SMS lists.
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
• Excellent communication and analytical skills.
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks.
• Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams.
• Ability to work PST.

• Client relationship management experience.
• 1 - 2 years working in a marketing capacity for a D2C ecommerce brand.
• 1 - 2 years working in an ecommerce related role in an agency setting.