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1 week ago

Job Summary

This is a full-time role for a highly skilled Email Marketing & SMS Marketing Expert. The expert will be in charge of developing and executing email and SMS automation marketing campaigns that drive conversion rates and increase communications, collaborate with the marketing team to create compelling and relevant outbound letters, and liaise with brand managers who need to respond to customer inquiries and comments through emails. This is a hybrid role that combines remote work flexibility with regular in-office collaboration at our Abuja location.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 5 years

Job Description/Requirements

Responsibilities:

  • Identify, build, execute, optimize, and measure both email campaigns and email automation flows including copy, creative, send strategy, and list/persona targeting 
  • Build, execute, optimize, and measure both SMS campaigns and SMS automation journeys including copy, send strategy, and list/persona targeting 
  • Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar, and spelling
  • Ensure mobile-friendly email templates
  • Collaborate with teams within and outside the marketing department to deliver valuable content.
  • Maintain a healthy communication content schedule that is both engaging and effective
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Analyze campaign performance and suggest improvements
  • Report on KPIs from email marketing campaigns
  • Ensure emails follow industry policies and best practices


Requirements:

  • Proven ability to sell and achieve exceptional results in email and SMS marketing.
  • Bachelor's degree in Marketing, Communications, Business, or course certification in this field.
  • 5 years of proven experience in automated Email and SMS marketing  (Higher priorities will be given to those with media and advertising agency experience and background).
  • Expertise in managing email marketing platforms and SMS campaigns.
  • Strong understanding of segmentation, personalization, and data analysis.
  • Excellent communication and writing skills, with the ability to create engaging content.
  • Ability to work collaboratively in a team and meet deadlines.
  • Knowledge of marketing psychology and persuasion techniques is a plus.
  • Familiarity with CRM tools and marketing automation platforms.




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