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1 month ago

Job Summary

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote Somma’s Yummies and its products. This role is crucial for enhancing brand awareness within the digital space and driving website traffic

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

Responsibilities:

  • Strategy Development: Develop and execute comprehensive digital marketing strategies to promote our brand and products.
  • Content Creation: Create, curate, and manage all published content (images, video, written) across various digital platforms.
  • Social Media Management: Oversee and manage our social media presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Engage with our audience and monitor user interactions.
  • SEO/SEM: Optimize website and content for search engines.
  • Manage paid search campaigns to ensure maximum ROI.
  • Email Marketing: Develop and execute email marketing campaigns to nurture leads and maintain customer relationships.
  • Analytics: Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
  • Advertising: Plan and manage online advertising campaigns, including PPC, display ads, and social media ads.
  • Website Management: Maintain and update the company website to ensure content is current and engaging.
  • Collaborations: Work with influencers and partners to amplify our reach and brand presence.
  • Innovation: Stay up-to-date with the latest digital marketing trends and technologies to keep our strategies ahead of the curve.


Requirements:

  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: Minimum of 3 years of experience in digital marketing, preferably within the food and beverage industry.


Skills:

  • Proven experience with SEO/SEM, Google Analytics, and CRM software.
  • Strong understanding of social media platforms and advertising.
  • Excellent writing and communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to analyze data and translate it into actionable strategies.
  • Knowledge of website management and basic HTML/CSS is a plus.


Personal Attributes:

  • Innovative: Ability to think outside the box and bring new ideas to the table.
  • Detail-Oriented: Attention to detail and a commitment to accuracy.
  • Team Player: Ability to work collaboratively with different departments.
  • Self-Motivated: Proactive and able to work independently with minimal supervision.
  • Passionate: Genuine interest in nutrition, health, and the well-being of children and mothers.

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