Job Summary
We are seeking a skilled and innovative Digital Marketer who will have a strong understanding of digital marketing strategies and tools to drive brand awareness, customer engagement, and conversions. This role requires a blend of creativity, analytical skills, and technical expertise.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels, including SEO, PPC, email marketing, social media, and content marketing.
- Create, curate, and manage engaging content for websites, blogs, social media platforms, and email campaigns.
- Monitor and analyze performance metrics using tools such as Google Analytics, SEMrush, or similar, and report on campaign effectiveness.
- Conduct market research to identify trends, opportunities, and audience insights to inform marketing strategies.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Stay current with industry trends, digital marketing technologies, and best practices to continuously improve marketing efforts.
- Assist in the development of marketing collateral, including graphics, videos, and promotional materials.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-3 years of experience in digital marketing or a related role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, AdWords, HubSpot).
- Excellent written and verbal communication skills.
- Creative thinker with strong problem-solving abilities.
- Familiarity with HTML, CSS, or graphic design software is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
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