Creative Director

Responsibilities:

• Develop and implement creative strategies that are integrated with marketing and sales objectives with a strong focus on CRO.
• Oversee the production of content that encompasses graphics, videos, and other multimedia elements, ensuring all content supports marketing campaigns and initiatives.
• Copywriting: Execute and / or oversee all copywriting and creative direction.
• Brand Consistency: Ensure consistency in brand messaging and visual elements across all channels and product listings to strengthen brand recognition.
• Market Research: Stay updated on industry trends, competitor activities, and Amazon algorithms to optimize content for search, discoverability, and conversion
• Collaboration: Work closely with cross-functional teams, including Product Development, Brand Management, Launches, and other relevant departments, to align creative strategies with overall business goals.
• Oversee and manage all print and digital assets.
• A/B Testing/Polls: Conduct A/B testing/polls on various creatives to optimize content performance and conversion rates.
• Compliance: Stay informed about and adhere to Amazon's policies and guidelines for product listings and creative content.
• LMA: Lead, manage, and hold accountable designers and freelancers.
• Improved Conversion Rates: Develop and implement strategies that lead to a measurable increase in clickthrough rates, and improved conversion rates on Amazon product listings.
• Enhanced Brand Presence: Elevate the brand image on Amazon through consistent and visually appealing product representations, fostering increased brand recognition among online shoppers.
• Successful Product Branding: Contribute to the successful branding and visual representation of products in collaboration with the Product Development team, ensuring that the brand maintains a distinctive and memorable identity.
• Leadership in Creative Direction: Take a leadership role in steering the creative direction for the brand on Amazon, setting industry standards for compelling and innovative product presentations.
• Project Management: Ensuring all projects are properly planned and deadlines are strictly adhered to.

Requirements:

• Minimum 5 years of experience in graphic design.
• Minimum 3 years of experience as a manager of a creative / graphic design team, preferably in e-commerce or retail.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite).
• Strong written communication skills.
• Understanding of e-commerce and Amazon platform dynamics.
• Familiarity with Amazon Seller Central and its functionalities.
• Experience in managing people, and demonstrating effective leadership in a creative context.
• Proficient in managing design schedules, ensuring timely delivery of assets.
• Ability to think creatively and strategically to produce innovative and effective content.
• Ability to adapt to changes in Amazon algorithms and policies.
• Ability to work EST.