Content Creator/ Social Media Expert

Responsibilities

• Develop high-quality, visually appealing, and engaging content (photos, videos, graphics, and written content) for our social media platforms, website, and email campaigns.
• Ensure content aligns with the brand’s tone, aesthetics, and core values of wellness and relaxation.
• Capture behind-the-scenes moments, client experiences, and events to create authentic and relatable content.
• Manage and monitor presence across social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
• Develop a content calendar, schedule posts, and ensure consistent posting to increase engagement and follower growth.
• Engage with followers, respond to comments and messages, and build an active online community.
• Craft compelling and informative captions, blog posts, and other written materials that tell Sayria’s story and promote services.
• Highlight customer success stories, wellness tips, and industry trends to position Sayria as a leader in the wellness space.
• Collaborate with the spa team to feature relevant content such as promotions, new services, or expert advice from staff members.
• Use social media insights and trends to recommend strategies that drive engagement and conversion.
• Support the execution of paid social media ads, ensuring content aligns with targeted campaigns.
• Track, analyze, and report on key social media metrics such as engagement, reach, impressions, and conversions.
• Optimize content for SEO to drive traffic to the website and increase visibility in search results.
• Collaborate with the spa’s operations team to create content that reflects real-time events, promotions, and customer experiences.

Requirements:

• HND/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in social media management, content creation, or digital marketing.
• Proficient in social media platforms and tools (Instagram, Facebook, TikTok, etc.).
• Strong photography, videography, and graphic design skills, with the ability to create visually compelling content.
• Excellent writing and communication skills, with a knack for storytelling.
• Experience with social media analytics tools (e.g., Hootsuite, Buffer, or native platform analytics).
• Knowledge of SEO and social media advertising (preferred).
• Passion for the spa, wellness, and lifestyle industry.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinking and the ability to stay on top of social media trends.