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Category Customer Shopper Marketing Manager - Lagos

Arla foods

Marketing & Communications

NGN Confidential
New
2 weeks ago

Job Summary

 

Job Description/Requirements

Responsibilities

  • Develop consumer centric growth strategies. Combine market, shopper and consumer insights to identify growth opportunities and execute these in close cooperation with in-market teams.
  • Develop channel strategies (Foodservice, Traditional, Modern trade & other alternate channels). Lead development and implementation in accordance with local market needs
  • Drive the objective of being the “Centre of Excellence” for the region by delivering on “insights to action” and creating world class enablers / comprehensive shopper marketing toolkits covering the full “path to purchase” for our shoppers across different channels. Toolkits are meant to be “Plug N Play” for local markets speedy production and flawless execution.
  • Actively drive and deliver annual business plans together with local markets, to deliver strong growth agenda. Develop annual category calendar plans and ensure monthly updates and alignment between regional / local teams to deliver the best ROI for our campaigns.
  • Support local markets in their JBP meetings with top customers by creating compact category growth story that highlights our dairy expertise/captainship and creates a win-win proposition with top retailer partners.
  • Lead perfect store program from regional perspective by creating regional templates/tools for localisation and adaptations to fix Trade fundamentals. All developed tools should capture shopper insights, address channels dynamics and de-liver on our brands growth priorities
  • Build Customer and shopper marketing capabilities across the markets
  • Develop commercial propositions for key NPDs/MROs and be the voice of CCSM early in the innovation process
  • Drive initiatives to optimize trade and BTL marketing investments
  • Create regional synergies by identifying and sharing across the region best practices from different markets to benefit from and replicate
  • Perform other tasks as required within the Marketing function
  • Key Skills

  • Curious by nature and applies this to shopper/category understanding
  • Commercially Astute – Full appreciation of retailer commercial challenges and business commercial challenges and able to navigate through them
  • Operational working knowledge of category & shopper vision & strategy, category insights into action, route to market and channel, customer planning, promotion management and passionate selling
  • Shopper and Category Obsessed – Genuine passion for understanding the shopper and using this understanding to drive a competitive advantage
  • Category management and execution expert
  • Strong commercial acumen
  • Strategic thinker, but passionate about getting into details
  • Process thinker and experienced in optimizing existing processes and creating new ones
  • Relationship Builder – can build a rapport quickly and maintain it and comfortable independently managing stakeholders at all levels
  • Inspires confidence – trusted to get on with the job and thrives with challenges
  • Fluency in English. French is an added advantage
  • Qualifications & Experience Required

  • Minimum Bachelor’s Degree in any Discipline. MBA is an added advantage
  • Minimum 10 years Brand building experience in FMCG. Experience in Dairy is an added advantage
  • Fully conversant with Kantar/Nielsen/Euromonitor, etc
  • Channel and retail understanding
  • Experience working on Strategy & execution
  • Experience working in multiple team, multicultural environment with cross-border collaboration
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