Job Summary
FMR AGENCY - Future Moves Recruitment Agency Limited is seeking a dynamic and detail-oriented Brand Manager to join our client's team. As a Brand Manager, you will be responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research and distribution. Formulating and executing brand strategy & marketing plans. Accountable for delivering the brand’s profit, volume and market share objectives
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 5 years
Job Description/Requirements
Responsibilities:
- Formulate brand’s long-term strategy to effectively reach customers
- Responsible for 360 degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
- Oversees the brand’s marketing life cycle
- Manages day-to-day progress of product marketing planning and execution
- Maintains brand integrity across product lines, advertising, digital and all other internal and external communication as it pertains to assigned brand
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
- Conducts market research and identifies and tracks market trends
- Define and manage the brand’s advertising and promotion strategies
- Closely monitor and analyze sales volumes, market share trends and general market drivers
- Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
- Ensure all sales team members are well trained and knowledgeable about brand
- Provide monthly brand reports & updates to management
Requirements:
- Minimum of 5 years’ experience in brand management and or in marketing communications of reputable brands
- Education Qualification: Bachelor’s degree in any business-related discipline
Location: Oniru, Lagos .
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