Amazon Launch Manager (PPC)

Responsibilities:

• Lead product launches and promotional campaigns to improve keyword rankings and visibility, thus influencing market presence and sales
• Develop and implement PPC campaigns on Amazon Seller Central, ensuring optimal performance from the outset
• Conduct thorough keyword research and competitive analysis to shape strategy, based on a deep understanding of market dynamics and competitor actions
• Manage daily budgets across multiple brands to maximize return on investment, focusing on cost-effective ad spending
• Align PPC strategies with the Senior Brand Manager to achieve brand objectives and adapt to market changes, integrating PPC campaigns with wider marketing initiatives
• Regularly engage with the Senior Brand Manager to align PPC activities with company goals, promoting strategic coherence and collaborative planning
• Use data analytics to continually refine campaigns, aiming for increased visibility and sales, and adjust strategies based on performance metrics
• Stay updated on Amazon platform changes and PPC trends to maintain a strategic advantage
• Develop A/B testing processes to identify effective ad content and keywords, employing data-driven insights for continuous campaign optimization
• Assist in managing the catalog and listings, address advertising and listing issues, and communicate with Amazon to resolve problems
• Generate comprehensive reports on campaign performance for internal review, enabling data-backed strategic decisions
• Proactively explore new opportunities within Amazon to broaden brand reach and impact, leveraging the latest tools and strategies
• Ensure adherence to legal and regulatory standards in Amazon sales and advertising to mitigate legal risks

Requirements:

• Minimum 3 years of experience in managing Amazon PPC campaigns, with a demonstrated history of sales growth and conversion optimization
• Proficiency in Helium10, Data Dive, Scale Insights, and Amazon Seller Central
• Strong analytical skills for making data-informed decisions
• Excellent communication abilities, with experience leading teams and collaborating across departments
• Adaptability to thrive in a dynamic and evolving e-commerce environment
• Detail-oriented approach with a focus on delivering high-quality results within tight deadlines
• Ability to work EST