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Technology is often seen as a great equaliser. But in Nigeria’s marginalised communities, access to digital opportunities is still far from equal. While global trends shift rapidly in demographic changes, economic instability, climate shifts, technology is reshaping how people work, learn, and earn. And in the midst of it all, young people, women, persons with disabilities, and displaced populations are navigating a new kind of labour market.

We approached this report with a big question: How exactly is technology influencing employment for those who have long been excluded?

This study is rooted in their lived experiences. We spoke with over 1,000 young people, many of them women, from underserved communities, persons with disabilities, and internally displaced persons. We also engaged 300 employers across Northern, Eastern, and Western Nigeria to understand the gaps, biases, and possibilities for inclusive hiring.

What we found is a mix of resilience and roadblocks. Digital platforms are removing traditional barriers to work. But systemic and structural inequalities continue to hold back the full potential of inclusive, tech-enabled employment.

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A Pathway to sustainable Economic Transitions for Young People

Nigeria’s informal sector is much more than street hustles and unstructured small businesses. While the formal sector has long been the major driver in Nigeria, the truth is that the informal sector has risen in the shadows, bearing the economy on its shoulders. 

We started this report with an open mind but a preformed idea of what the informal sector is. The sector is much more than fashion designers, market sellers and bus drivers. 

This report is based on our research. We interviewed 500+ business owners in four focal sectors—agriculture, Creative, Digital, and artisan industries—50% of whom were women. We also surveyed 8,000 businesses in rural, urban, and suburban areas across the four focal point.

Organisations that will succeed in the current economic landscape must rethink talent management and retention strategies.

This communique is a collection of insights shared by HR thought-leaders on this subject at the March 2024 edition of HR Fusion by Jobberman. Take a deep dive into experts’ recommendations for attracting, retaining, and developing talent in the face of economic uncertainties, technological disruptions (AI), and shifting workforce dynamics. The insights contained in this communique aim to equip HR and recruitment stakeholders with actionable strategies to optimise talent management practices for success.

Unemployment and its effects remain the most significant issue young people have to deal with in Nigeria today.

From being labelled as ‘unemployable’ to the low rate of job creation, the unemployment statistics are only a lagging indicator of the realities of millions of Nigerian youth across all geopolitical zones of the country. 

While there is a lot of focus on getting young people out of unemployment into dignified work, this research explores the broader context of how they navigate the seasons before the transition.

It offers actionable insights into how the public sector, private sector, and development partners can identify young people’s concerns and needs in designing interventions to improve their employability and employment outcomes.

Organizations can secure a sustainable workforce by investing in talent pipeline development and manpower planning. This approach enables them to identify and develop top talent, reducing recruitment costs while ensuring the workforce is equipped for future demands. Experts at an exclusive edition of the Jobberman HR Breakfast series delve into HR best practices that can help organizations achieve this goal and succeed in the current job market.

Download to get all the insights.

Programming that supports women’s livelihoods and empowerment have shown significant progress in terms of economic outcomes in relation to financial inclusion, education for girls, entrepreneurship and delayed child bearing in the last decade. Yet, there are still significant gaps as women remain underrepresented in the labour force and find it more difficult to access formal jobs and economic opportunities.

This report details the different variables that contribute to women's underrepresentation in the labour market and those that hamper their economic and employment prospects. The research focuses on women between the ages of 18-35, in Lagos, Kano and Kaduna.

The Jobberman Nigeria Jobs Bulletin Vol.1 documents online job market activity based on data gathered from Jobberman’s database, and showcases supply and demand trends in the form of job listings and job applications. 

This bulletin contains job market insights from the first half of the year in the form of: industry trends and job function trends between January 2021 and July 2021, as well as annual trends between July 2020 and July 2021.

The report unpacks employee satisfaction among Nigerian employees and explores themes around external and intrinsic traits, employee happiness, flight risk, employer advocacy, job satisfaction and delves into insights based on age, gender, location, job level and work experience for a demographic overview. 

This report serves as a call-to-action for employers to evaluate the fundamental factors that foster employee satisfaction for both current and future employees and also provides crucial market insights which can be used as a guideline to prioritise employee satisfaction in the workplace and improve productivity and overall long-term organisational success.

Nigeria’s agriculture sector is perhaps the most prosperous economic sector in the country. The sector is currently the largest employer of labour, and the largest single contributor to the country’s GDP.

The agriculture sector and skills gap reports advances a contemporary understanding of Nigeria’s Agric Sector, its value chain and the trends shaping opportunities and challenges in the agriculture sector into the next decade and what this means for job creation. With a focus on Lagos, Kano and Kaduna, the agriculture sector skills gap report highlights the dynamics of the skills and demand gaps that exist within the sector from the perspective of both employers and jobseekers within the sector.

Nigeria’s agriculture sector is perhaps the most prosperous economic sector in the country. The sector is currently the largest employer of labour, and the largest single contributor to the country’s GDP.

The agriculture sector and skills gap reports advances a contemporary understanding of Nigeria’s Agric Sector, its value chain and the trends shaping opportunities and challenges in the agriculture sector into the next decade and what this means for job creation. With a focus on Lagos, Kano and Kaduna, the agriculture sector skills gap report highlights the dynamics of the skills and demand gaps that exist within the sector from the perspective of both employers and jobseekers within the sector.

Nigeria’s creative sector holds tremendous potential to unlock the country's economy and provide increased employment opportunities for young people.

The sector study provides useful knowledge on how to understand the sector and attempts to advance an understanding of the factors promoting growth as well as the dominant issues within the sector and what this means for job creation and related labour market dynamics.

Nigeria’s creative sector holds tremendous potential to unlock the country's economy and provide increased employment opportunities for young people.

These studies present emerging perspectives on the present landscape of the Nigerian creative sector as well as the shifts occurring within it and what this means for job creation. With a focus on Lagos, Kano and Kaduna, the skills gap report highlights the jobs in-demand within the creative sector and tries to identify where gaps exist between jobseekers’ skills and what employers require.

The Digital Skills Report presents emerging perspectives on the nature of the digital sector, the skills gap that exists within the digital sector in Nigeria with a focus on Lagos, Kano and Kaduna, the factors that shape the current situation and teases out relevant recommendations for policy and programming.

The Digital Skills Report presents emerging perspectives on the nature of the digital sector, the skills gap that exists within the digital sector in Nigeria with a focus on Lagos, Kano and Kaduna, the factors that shape the current situation and teases out relevant recommendations for policy and programming.

This report is the first part of a broader study that attempts to provide an understanding of labour market realities in three focus sectors (Digital, Creatives and Agriculture) and three states (Lagos, Kano and Kaduna).

This report explores factors such as trending industries & sectors, roles, skills, job levels & benefits caused by COVID-19 as well as job market trends & forecasts for the Nigeria job market. 

Discover the highest-paying key industries, across major job roles.

This is a guide to equip HR specialists & business leaders to adapt during COVID-19 and the "post-pandemic" working environment.

This report not only features the nation’s most prestigious companies from various industries, as voted by Nigerians but also serves as a staple benchmark for all prospective employees to assess the key characteristics that make companies top of mind for current and future employees. 

In addition, the report also provides comprehensive invaluable market insights which can be used to inspire changes towards a better workplace for both employers and employees.

Millennials now occupy a larger portion of the workplace, and in today’s age it is essential for employers to create an employee-centric culture that fosters productivity amongst this expanding demographic.

This whitepaper explores the factors that are necessary to ensure optimum productivity amongst millennials, detailing the importance of each and illustrating how employers can implement them.

Jobberman reviewed the best employers in Nigeria to provide a comprehensive rating of employee satisfaction. The first-ever “Best 100 Companies To Work for” focuses on identifying, recognizing and celebrating the top employers in Nigeria as rated by employees and other professionals. 

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