Web & App Content Writer

Responsibilities:

• Develop clear, compelling content for websites and apps, including homepage copy, blog posts, product descriptions, and in-app text.
• Write persuasive marketing materials, such as ads, email campaigns, and social media posts, tailored to each client’s objectives and audience.
• Produce concise, user-friendly microcopy for app interfaces (e.g., buttons, error messages, onboarding instructions) to improve navigation and engagement.
• Create accessible documentation, such as user manuals or help articles, that simplifies complex concepts for diverse audiences.
• Implement SEO best practices, perform keyword research, and optimize content to boost search visibility and user traffic.
• Engage with clients to understand their brand identity and goals, incorporating their feedback into content drafts.
• Work closely with designers and developers to ensure content aligns with design layouts and integrates smoothly into the development process.
• Research client industries (e.g., tech, healthcare, e-commerce) to create authentic, industry-specific content.
• Polish content to meet our agency’s high standards, ensuring it’s error-free and adheres to client style guides.
• Use CMS platforms to upload, edit, and manage content for client projects.

Requirements:

• Outstanding writing, editing, and proofreading abilities with a sharp eye for detail and mastery of tone and grammar.
• Demonstrated skill in adjusting writing style for various industries, platforms, and purposes (e.g., marketing, UX, technical).
• Knowledge of SEO techniques, including keyword integration and content optimization.
• Familiarity with UX principles and the ability to write microcopy that enhances usability.
• Capability to distill complex ideas into clear, concise documentation.
• Strong aptitude for researching new topics and industries quickly and effectively.
• Excellent interpersonal skills, with experience collaborating with cross-functional teams and managing client relationships.
• Proficiency with CMS platforms (e.g., WordPress), writing tools (e.g., Grammarly), and basic web technologies (e.g., HTML).
• A robust portfolio featuring examples of web content, app copy, marketing materials, and technical writing.