TikTok & Facebook Operation and Live Streaming Specialist

Responsibilities:

• Responsible for the live streaming work of the company's TikTok & Facebook accounts.
• Content Creation and Planning: Based on the interests of the target audience and current trends, plan and create video content that is original, engaging, and valuable. This includes defining video themes, writing scripts, formulating shooting plans, as well as conducting post-production editing and special effects processing.
• Account Management and Maintenance: Manage the daily operation of TikTok accounts, including publishing videos, replying to comments, and participating in topic discussions. Ensure the continuous update of account content and maintain good interaction with followers to enhance follower loyalty and activity.
• Data Analysis and Optimisation: Utilise the analytical tools provided by TikTok & Facebook to analyse video performance data, such as view counts, likes, and comments. Adjust content strategies and operational directions based on the results of data analysis to increase video exposure and user engagement.
• Advertising and Promotion: Familiarise yourself with the advertising systems of TikTok & Facebook, and set up target audiences, budgets, and bidding strategies. Promote content and conduct brand collaborations by launching advertisements or partnering with other KOLs (Key Opinion Leaders) to expand the account's influence and follower base.
• Cross-Platform Promotion: Understand how to integrate TikTok & Facebook content with other social media platforms (such as Instagram, YouTube, etc.) for cross-platform promotion. Develop corresponding content distribution and promotion strategies based on the characteristics and user groups of different platforms.

Requirements:

• Bachelor's degree or above; familiarity with the live streaming rules of TikTok and Facebook; candidates with a large number of followers are preferred.
• Interest in the automotive live streaming industry is required.
• Candidates with live streaming experience are preferred. Both live streaming positions and operation positions are open for recruitment.