Team Lead, Digital Marketing and Social Media Platforms

Anonymous Employer

Job Summary

To oversee the Bank’s digital marketing activities to drive conversation and sales online; and managing the bank’s social media communications to grow the community, enhance affinity and adoption of our Bank's brand.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 8 years

Job Description/Requirements


Duties & Responsibilities

• Work with the digital marketing agency to plan strategic activities

• Manage digital marketing budget with partners including creative agency and ad platforms (Google)

• Generate quality leads for the sales teams across different job families

• Drive customer acquisition across the banks platforms

• Manage design development, maintenance and regular updates of the bank's corporate website, microsites, apps and internet banking platforms to ensure consistency with the brand and timeliness of information

• Generate insights from platform metrics and implement same for ensuring improved site performance, digital campaign and social media engagement.

• Manage a team of social media moderators (Facebook, Twitter, Instagram, LinkedIn and YouTube) who develop relevant content across social channels.

• Ensure the bank’s conversation across social channels is consistent with the brand speak/ tone of voice.

• Brand monitoring, insight mining and social reporting on all on-line brand mentions using a variety of tools.

• Develop digital marketing strategies for calendarize and thematic campaigns for the bank.

• Develop and manage the bank’s online thought leadership content on its corporate blogs and Podcasts.

• Coordinate launch of media campaigns with marketing, communications, and sales departments.

 • Support the bank’s internal communication with marketing technology

• Manage the banks’ reputation on Social media and blogs

• Leads the bank’s digital transformation workstream on acquisition and digital marketing

• Coordinate social media complaints management with contact centre

• Own and project manage special projects as assigned by the HOD


KEY PERFORMANCE INDICATORS

• Annual KPIs

• Brand Survey Index –

• ROI on digital marketing investment


JOB REQUIREMENTS

• DMI Certification (added advantage)

• Minimum of eight (8) years’ working experience in related field

• Excellent relationship building skills


KEY COMPETENCY REQUIREMENTS

Knowledge

• Deep social media landscape

• Knowledge of digital marketing tools

• Knowledge of online brand management


Skills/Competencies

• Digital Campaign management

• Content creation and editing

• Social media communication skills

• Competent in the use Analytical tools – Google analytics, social media analytics

• Use of Social media management tools

• Email marketing

• Search engine optimization

• Blogging

• Videography/photography (added advantage)

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Lagos
| Contract |
NGN 75,000 - 150,000
2w
Lagos
| Full Time |
NGN Confidential
1mo
Lagos
| Full Time |
NGN Confidential
1mo
Lagos
| Contract |
NGN Confidential
1mo