Team Lead, Digital and Social Media Platforms

Job Summary

Drive the bank's digital-first approach to marketing and communication, in line with strategic objectives for the Brand and the Business, including customer acquisition and retention, improvement in key brand metrics, social engagement, and implementation of internal digital initiatives.

  • Minimum Qualification: MBA / MSc
  • Experience Level: Senior level
  • Experience Length: 8 years

Job Description/Requirements

Duties & Responsibilities:

  • Lead the planning and management of marketing campaigns that promote the Bank's brand, products, and services.  
  • Develop strategic partnerships and manage relationships with content developers/platforms and 3rd party media partners to deliver world-class creative content,  influencer reviews, media insights/training, media cost-saving and bulk purchase.  
  • Develop, own, and maintain key media relationships at all levels to ensure that the Bank can deliver on its communication, digital transformation, and media priorities. 
  • Build, plan and implement a digital marketing strategy for various segments of products.
  • Develop well-thought-out social and digital media engagement plans that ensure that the  Bank’s propositions are well positioned to the right target audience.  
  • Find opportunities to utilize next-level marketing: personalization, a/b testing, AI, ML, VR  and evolving digital technologies to improve marketing media and storytelling  
  • performance. 
  • Work closely with all other marketing verticals – Traditional Media, PR, Product Marketing,  Experiential Marketing, etc. to execute 360-degree campaigns.  
  • Cultivate an active community of internal brand champions who help amplify messages on relevant social media platforms. 
  • Lead digital creative testing and knowledge database. 
  • Develop and monitor campaign budgets and media optimization. 
  • Manage digital platforms and tools of the bank (Website, Corporate LAN Network, Email signature partners, and Intranet) and troubleshoot when there are problems or downtime. 
  • Ensure all digital assets (websites, mobile app platforms) are compliant with UI/UX  standards and key digital assessment metrics such as site speed, metatags, SEO, SEM  etc.  
  • Manage a team of social media moderators/content developers (Facebook, Twitter,  Instagram, LinkedIn and YouTube) who develop relevant content across social channels. 
  • Support the Bank’s online thought leadership content on its corporate blogs and podcasts. 
  • Conduct high-level periodic reporting/workshops to demonstrate the impact of digital initiatives and improve them.  
  • Coordinate social media complaints management with the Bank’s customer contact centre.
  • Manage the aesthetics, features and development of the Bank's corporate website,  microsites, apps and internet banking platforms to ensure they are adequately updated,  promoted and consistent with the brand. 
  • Conduct competitive analysis and have a sound understanding of competitors digital and media strategy and messaging. 
  • Own and project manage special projects as assigned by the Head, Strategic Brand  Management. 

Key Performance Indicators: 

  • Achievement of digital marketing metrics for campaigns 
  • Social media community growth and management 
  • Brand reputation management  
  • Social media engagement  
  • Complaints/enquiries management on digital platforms 
  • Team performance

 Job Requirements: 

  • M.Sc., B.Sc. or B.A (Mass Comm, Marketing, Journalism, Design or related discipline)
  • Minimum of eight (8) years working experience in a related field 
  • Experience at a digital marketing agency is a significant advantage
  • Deep knowledge of the digital media  landscape
  • Deep knowledge of the social media  landscape
  • Knowledge of digital marketing tools
  • Knowledge of online brand management 

Skills & Competencies:

  • Excellent writing, editing, and verbal  communication skills, with the ability to write  quickly and to tailor messages to specific  audiences with minimal oversight
  • Excellent relationship-building skills
  • Creativity & Curiosity
  • Digital Campaign management 
  • Content creation and editing
  • Social media communication skills
  • Competent in the use of key tools – SEO,  Search, Google analytics, social media  analytics
  • Use of Social media management tools – Meltwater, Sprout Social, etc.
  • Email marketing and blogging 
  • Videography/photography (added advantage)

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| Full Time |
NGN Less than 75,000