Specialist. Digital Marketing

9Mobile

Marketing & Communications

IT & Telecoms NGN Confidential
New
3 weeks ago

Job Summary

Manage the planning and delivery of digital marketing strategies and campaigns for EMTS. Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile's online presence and digital brand identity with effective social media marketing executions. The role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:4 years

Job Description/Requirements

Principal Functions


"         Develop and implement multi-touchpoint digital marketing strategies aligned with the business and marketing goals.

"         Develop and implement exciting social media marketing strategies in line with brand identity and global best practices

Operational

"         Monitor digital media campaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)

"         Optimize campaigns for conversion with agility to curb budget wastage and maximize ROAS

"         Develop, deploy and manage website content as a core touchpoint for brand presence and customer engagement with the aim to improve customer satisfaction

"         Content planning and creation, scheduling, and deployment

"         Conduct social listening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.

"         Research and optimization of copy, keywords and landing pages on web and mobile for SEO.

"         Work with PR and Marketing Communications teams to drive link building and other SEO elements in content creation and content programming

"         Use data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

"         Monitor digital marketing trends locally and globally and suggest ways to creatively leverage them in line with our brand's DNA.

"         Constant innovation on how to improve 9mobile's social media activities and overall digital performance while providing perspective for adoption where appropriate

"         Carry out other activities as instructed by the Manager, Digital Marketing.


Educational Requirements

"         First degree or equivalent in Marketing, Digital Media or any other related field

"         Minimum of four (4) years relevant work experience.

"         Proven experience with social listening, campaign monitoring, website and mobile analytics tools(e.g., Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, Search Console, Appsflyer, Mixpanel, etc.)

"         Solid understanding of performance marketing, conversion, and customer acquisition & retention strategies

"         Google Ads Certifications or equivalent

"         Working knowledge of HTML, CSS, and JavaScript development and constraints.

"         Proven SEO & SEM experience

"         Proven experience in innovative digital campaigns and effective service delivery

"         Very good conceptual and analytical thinking skills

"         Good interpersonal and communication skills.

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