JOB DESCRIPTION:

• Oversee in-house & external advert, creative, and media services 
• Create and manage the awareness for the bank’s business in line with approved strategy,
• Negotiate ad rates, timing, and placement (Negotiate promotional partnerships with the press, internet,  and radio and TV media) (e.g. discounts from agencies on block bookings to save revenue for the bank.)
• Assess online media and creative measurement requirements and drive actionable insights/directions through campaign analysis. (e.g. Subscriptions to media monitoring applications  like media star and omnibus) 
• Monitor and analyze campaign performance and provide strategic recommendations.
• Establish measurement strategies and implement appropriate testing methodologies.
• Optimize and plan ad campaigns to achieve established goals (e.g. set % goals in terms of Share of  Voice and Top of Mind Awareness goals for the campaign) 
• Determine appropriate media channels, ad networks, creative, keywords, and sites to use in  campaigns (e.g. location billboards in high traffic areas such as Falomo, MMA With opportunities to see)
• Create, plan, organize, and implement the media initiatives within the bank 
• Keep abreast of competitor and industry advertising practices (e.g. competitive intelligence of other  FI activities) 
• Identify short- and long-term opportunities for meeting goals and driving revenue
• Perform other duties as assigned by the Head, Brand, Events, & Sponsorship
• Organize effective advertising Programme and initiatives 

KEY PERFORMANCE INDICATORS:

• Brand Perception Index  
• Consistency of advertising messaging and creative designs
• Effective utilization of advertising budget
• Positive feedback on advertising campaigns

JOB REQUIREMENTS:

• Must not be older than 32 years
• A first degree in social sciences discipline 
• Membership of a recognized advertising institute is a plus
• Minimum of 1-3 years related experience

Competencies:

• Integrity and Discretion
• Initiative
• Entrepreneurship
• Analytical/Problem solving skill
• Interpersonal communication skills
• Team building and conflict management skills
• Organization and coordination

Job Knowledge:

• Advertising/ Product knowledge
• Strong marketing and Selling skills
• Excellent Negotiation and conflict management skills
• Strong brand management capabilities
• Excellent customer service and relationship management 
• Strong working knowledge of graphics, creative design, and printing elements