Social Media Marketing Manager

Protocol Labs

Marketing & Communications

IT & Telecoms NGN Confidential
1 month ago

Job Summary

We are looking to hire a Social Media Marketing Manager who is passionate about social marketing strategy, content & event management, and community engagement. The ideal candidate will have a technical mindset and have experience managing social marketing across multiple channels (e.g. Facebook, Instagram, Twitter, Linkedin, YouTube, etc) for multiple stakeholders.

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:5 years

Job Description/Requirements

Responsibilities:

  • Acquire a deep understanding of Protocol Labs projects, including Filecoin and IPFS.
  • Engage with community members through social brand channels to answer questions, share updates, and elevate community projects.
  • Build and execute social activation plans for campaign and brand initiatives.
  • Develops, owns, and executes the event content strategy, roll out across channels, and measurement. 
  • Travel with the events team to capture content to be used for the campaign, during and after each event. 
  • Measure, report, and analyze the performance of campaigns across channels. Understand social KPIs and provide insights and guidance to campaign leads.
  • Understand and communicate social best practices and basic design principles to create breakthrough creative in partnership with our design team.
  • Manage a content calendar and help cross-functional teams schedule and organize posts.
  • Innovate and implement test and learn strategies that deliver results.
  • Work cross-functionally to support multiple teams while adhering to best practices and centrally approved strategy.


Requirements:

  • BA/BS degree in business, marketing, CS, or any field that relates to the role
  • 5+ years of overall Marketing (or related Communications) experience
  • 3+ years of experience of managing Social Marketing
  • Ability to manage and prioritize multiple projects simultaneously
  • Efficient and organized with excruciating attention to detail
  • Process-oriented and excellent communication skills (written and verbal)
  • Self-motivated with the ability to work independently and on multiple initiatives in a fast-paced, constantly changing environment
  • Willing and able to commit to travel 20 - 30% of the time.

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