Social Media Marketer

Responsibilities:

• Develop and execute social media strategies to grow and engage our audience.
• Manage daily posting schedules across platforms (Instagram, Facebook, TikTok, Twitter, Snapchat, YouTube, etc.).
• Monitor trends, respond to comments, engage with followers, and respond to complaints.
• Design and edit eye-catching graphics, videos, and photos that align with our brand identity.
• Plan, create, and curate content for campaigns, promotions, and events.
• Ensure content is optimized for each platform and adheres to brand guidelines.
• Optimize social media and website content to improve visibility and ranking.
• Conduct keyword research and implement SEO best practices.
• Track and analyze the performance of social media campaigns.
• Provide actionable insights to improve engagement and reach.
• Support basic IT needs for the team, such as troubleshooting website or social media issues.

Requirements:

• Strong understanding of social media platforms (Instagram, Facebook, TikTok, Twitter, Snapchat, YouTube, etc.).
• Basic graphic design and video editing skills using tools like Canva or Adobe Suite.
• Knowledge of social media trends, SEO, and content optimization.
• Excellent written and verbal communication skills.
• Ability to analyze social media performance metrics and provide insights.
• Creative thinking with an eye for engaging visuals and content.
• Organized and able to manage multiple tasks in a fast-paced environment.
• Interest in marketing, digital media, or related fields; prior experience is a bonus.