Social Media Manager/Content creator

Responsibilities:

Social Media Strategy:

• Develop and execute a comprehensive social media strategy aligned with the organization's goals and objectives.
• Conduct market research and analyze industry trends to stay up-to-date on the latest social media best practices.

Content Creation:

• Plan, create, and schedule engaging content (text, images, videos, stories) for Facebook, Twitter, Instagram, LinkedIn, YouTube, and other platforms.
• Collaborate with the marketing team to ensure content aligns with the organization's brand and messaging.

Content Calendar

• Plan and manage a content calendar to ensure consistent posting and minimize gaps in content.
• Coordinate with the marketing team to ensure content is aligned with campaigns and promotions.

Social Media Advertising:

• Manage and execute social media advertising campaigns to drive website traffic, engagement, and conversions.
• Monitor and analyze campaign performance, making adjustments as needed.

Engagement and Community Building:

• Respond to comments, messages, and reviews on social media platforms promptly and professionally.
• Foster a sense of community by encouraging user-generated content, hosting giveaways, and creating engaging social media challenges.

Analytics and Reporting:

• Monitor and analyze social media metrics (engagement, reach, clicks, conversions) to inform future content and advertising strategies.
• Provide regular reporting to the marketing team and stakeholders on social media performance.

Collaboration and Communication:

• Work closely with the marketing team to ensure social media aligns with overall marketing strategies.
• Communicate social media plans and results to coaches, players, and sponsors.

Crisis Management:

• Develop and implement a social media crisis management plan to address potential issues or controversies.
• Collaborate with the marketing team and stakeholders to ensure a unified response.

Stay Up-to-Date:

• Attend webinars, workshops, and conferences to stay current on the latest social media trends and best practices.
• Participate in online forums and communities to network with other social media professionals.

Requirements:

• HND/BSc in Marketing, Communications, or related field.
• 2-5 years of experience in social media marketing, preferably in the sports industry.
• Experience with graphic design software (Adobe Creative Suite).
• Knowledge of SEO principles and how to apply them to social media content.
• Experience with email marketing platforms (Mailchimp, Constant Contact)
• Certifications in social media marketing (Hootsuite, Facebook Blueprint).
• Excellent written and verbal communication skills.
• Strong content creation skills, including writing, photography, and video production.
• Proficient in social media advertising platforms (Facebook, Twitter, Instagram, LinkedIn).
• Experience with social media management tools (Hootsuite, Sprout Social, Buffer).
• Analytical skills, with the ability to interpret social media metrics.
• Ability to work in a fast-paced environment and meet deadlines.
• Passionate about football and the sports industry.
• Strong attention to detail and organizational skills.
• Ability to work independently and as part of a team.

Note: HTT Academy is an equal opportunities employer and welcomes applications from diverse candidates. Only shortlisted candidates will be contacted for an interview.