Senior Sales Engineer

The role focuses on driving sales of engineering products and lubricants, developing and managing customer relationships, providing technical support, and implementing sales strategies to achieve revenue and growth targets.

Key Responsibilities

Sales & Business Development

• Achieve agreed sales budgets and revenue targets for assigned brands.
• Develop sales within assigned industry segments through direct sales activities and contracted freelancers where applicable.
• Drive lubricant sales growth within the Nigerian market.
• Implement approved sales strategies to achieve business growth objectives.
• Identify and pursue new business opportunities across target industries.
• Promote company brands using a value-selling approach.
• Position the company as a trusted technical consultant to customers.

Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Follow up with customers with a high level of professionalism and commitment.
• Understand customer applications and recommend appropriate technical solutions.
• Protect and maintain premium product positioning and pricing.

Technical Support & Product Application

• Conduct site surveys and provide technical support to customers.
• Assess customer operational needs and recommend suitable engineering products and lubricants.
• Continuously improve technical knowledge of products, technologies, and industrial applications.
• Support product demonstrations, exhibitions, and technical presentations.

Sales Operations & Reporting

• Maintain a clear and organized sales activity plan.
• Prepare and submit daily, weekly, and monthly sales reports.
• Monitor market trends, competitor activities, customer feedback, and industry developments.
• Utilize sales tools and databases effectively for reporting and customer management.
• Achieve a minimum Gross Contribution margin of 30%.

End-to-End Sales Management

• Manage the full sales cycle from prospecting and lead generation to negotiation and closure.
• Support discussions, presentations, demonstrations, exhibitions, and negotiations to achieve sales targets.

Requirements

• Minimum of 5 years’ corporate B2B direct sales experience.
• Experience in FMCG, F&B, manufacturing, engineering, construction, cement, or related industries.
• Proven experience selling:
• Industrial machines
• Compressors
• Pumps
• Valves
• Conveyors
• Bearings
• Belts
• Industrial lubricants
• Engineering spare parts
• Experience working in a manufacturing or engineering company with a track record of strong sales performance.

Education

• B.Sc. or HND in a related discipline.
• Additional qualification in Electrical, Mechanical, or Industrial Engineering is an added advantage.

Product & Industry Knowledge

• Engineering products and industrial applications
• Power transmission products
• Bearings and conveyor systems
• Industrial lubrication products
• Hoses, seals, pumps, valves, and gaskets
• Electric motors and gear drives
• Fasteners and welding solutions
• Automation parts and industrial tools

Core Competencies

• Sales prospecting and negotiation
• Customer relationship management
• Market intelligence and competitor analysis
• Technical product application and solution selling
• Sales reporting and database management
• Ability to achieve sales growth and profitability targets
• Strong analytical and problem-solving skills

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