Senior Product Marketing Manager

Responsibilities:

• Define competitive positioning and compelling messaging that differentiates Aorta's offerings in the market.
• Own the development and execution of robust GTM plans for new studio ventures, ensuring successful product launches.
• Conduct market analysis, synthesize customer feedback, and analyze product usage data to inform strategic marketing decisions.
• Develop foundational sales enablement tools and marketing collateral that clearly articulate value propositions to target founders.
• Build and maintain up-to-date customer journeys and persona profiles to ensure all content and campaigns are highly relevant.
• Serve as the communication bridge between the Product, Engineering, and Sales teams to ensure messaging consistency and successful campaign deployment.

Requirements:

• Strong knowledge of Go-to-Market (GTM) strategies, growth funnels (AARRR), and sustainable product-led growth loops.
• Expertise in translating complex product features into compelling messaging and positioning that differentiates AORTA’s offerings.
• Proficiency in analytics and marketing tools (e.g., Google Analytics, Mixpanel, Amplitude, CRM) to derive actionable, data-driven insights.
• Skilled in designing and executing GTM campaigns, growth initiatives, and customer acquisition strategies across multiple channels.
• Exceptional cross-functional collaboration and communication skills to align Product, Engineering, and Sales teams.
• Ability to lead projects, prioritize multiple initiatives, iterate rapidly, and solve problems strategically based on data and feedback.
• Growth mindset with a metrics-driven, entrepreneurial, and results-oriented approach, coupled with resilience, creativity, and adaptability.
• You have at least 1+ years in a dedicated Product Marketing role, with a track record of developing and executing impactful Go-to-Market campaigns that drive adoption and growth.
• You turn market data, customer feedback, and user analytics into actionable insights that inform messaging, positioning, and strategy.
• You confidently manage complex, multi-stakeholder projects from inception through successful delivery, keeping teams aligned and goals on track.
• You deeply understand customer journeys and personas, and naturally incorporate these insights into every strategy and campaign you execute.
• You bring fresh ideas and innovative marketing approaches, balancing bold thinking with measurable outcomes.
• You take full responsibility for your work, from strategy to execution, continuously iterating and improving to maximize impact for founders and users alike.
• You share AORTA’s commitment to clarity, excellence, and innovation, and are motivated to help build startups that succeed.