Job Summary

The Senior Marketing Associate is responsible for managing the art and science of marketing to solve clients marketing needs. Also responsible for leading client engagements and work streams related to marketing operations within the determined budget.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 8 years

Job Description/Requirements


ESSENTIAL JOB FUNCTIONS

• Coordinate internal marketing;

• Oversee and develop marketing campaigns and proposals;

• Write and proofread thought leadership marketing articles;

• Attend client meetings to understand clients’ needs for briefs;

• Create communications and operations plans for clients;

• Conceive, develop and implement efficient and intuitive marketing strategies;

• Manage tasks administration to ensure the Marketing department runs smoothly;

• Conduct brainstorming sessions with the team, maintaining strategic and creative

thinking to develop innovative and actionable plans in a fiscally responsible manner;

• Conduct research and analyze data to identify and define audiences;

• Monitor progress of campaigns using various metrics and submits reports of performance;

• Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts;

• Perform promotional activities for clients;

• Organize events and product exhibitions;

• Supervise a cross-functional team of designers, marketers and digital marketers;

• Travel to meet clients and attend conferences, workshops, trade shows, industry events, and seminars;

• Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services.


REPORTS TO Head, Marketing and Brands


EDUCATION:

• Bachelor’s degree in Communications, Marketing, PR or related fields.

• A master’s degree will be an added advantage


WORK EXPERIENCE:

• Minimum of 8 years’ work experience as a marketing person, with 4 years in a consulting firm


KNOWLEDGE REQUIREMENTS:

• Member of marketing regulatory body (NIMN)

• Strong understanding of modern marketing processes and technology capabilities around the following areas: Marketing Resource Management, Marketing Analytics, and Customer Data Management

• Proven experience/knowledge of CRM and Marketing Automation tools

• Professional competency in the management and execution of complex projects, consulting internal clients, and management of multiple resources.


SKILL REQUIREMENTS:

• Exceptional interpersonal skills with the proven ability to work in a team environment;

• High attention to detail

• Leading and supervising skills

• Relating and networking skills

• Writing and reporting skills

• Learning and researching

• Creating and innovating

• Adapting and responding to change

• Delivering results and meeting clients expectations

• Achieving personal work goals and objectives


OTHER REQUIREMENTS:

The ideal candidate should be:

• Between the ages of 30-40 years

• An ambitious self-starter

• Passionate, dynamic and proactive

• Strong communicator and creative thinker

• Problem Solver

• Strategic Thinker

• Digital Native

• Well exposed, well-traveled, reads books and has an opinion on a wide variety of subjects

• Articulate, with excellent working knowledge of spelling, punctuation, pronunciation and grammar rules

• Socially conscious and interested in contributing to the development of our country

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