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Senior Manager, Brands and Marketing

Job Summary

We seek to hire an experienced Brand and Marketing expert who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements


  • Analyzing how the brand is positioned in the market and crystallize targeted consumers insights

  • Taking brand ownership and provide the vision, mission, goals and strategies drive it

  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies

Responsibilities:

  • Lead creative development and create motivating stimulus to get targeted population to “take action”

  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

  • Establish performance specifications, cost and price parameters, market applications and sales estimates

  • Oversee marketing and advertising activities to ensure consistency with product line strategy

  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

  • Development of effective product positioning in the market

  • Monitor product distribution and consumer reactions

  • Brainstorm new and innovative growth strategies

  • Align the company around the brand’s direction, choices and tactics

  • Anticipate bottlenecks

  • Attending meetings with clients and different marketing departments

  • Coach the team and get the best from everyone

Requirements:

  • Proven working experience as brand marketing manager or associate brand marketing manager
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

  • In-depth understanding of the company’s current products and future concepts

  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate them

  • Up-to-date with latest trends and marketing best practices

  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

  • Strong research, analytical skills and data-driven thinking

  • Excellent understanding of the full marketing mix

  • Highly creative with ability to think out of box

  • Advanced communication and interpersonal skills

  • Excellent written and verbal communication skills

  • Comfort with CRM software

  • Ability to think creatively and innovatively

  • Analytical skills to forecast and identify trends and challenges

Qualification:

  • A minimum of first degree, Second Class (Upper Division) in marketing, mass communication or any related field with at least eight years on a similar role 

  • Possession of Master’s degree and membership of a professional brand and marketing body will be an added advantage

  • Previous experience in a marketing or advertisement agency firm will also be an added advantage

 


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