Meet with Business Manager to discuss with client’s requirements, core messages, and target Audience
Brainstorm ideas and concept for the visual and words with other members of the creative team
Write various copy Options, which may be presented to the client as a storyboard
Conduct research on the product, target audience and competitor activities in the market.
Present ideas to the Creative Director, some of which may be rejected or developed into a workable concept.
Develop creative ideas and concepts, often in partnership with the Art Director
Liaise with client and interpret their briefs
Proofread copy to check spelling and grammar.
Oversee campaigns, bookings, and Liaising with designers, illustrators, printers, and photographers, and production companies.
Amend, revise, and redevelop adverts or campaigns in response to feedback from the creative director, Account management team or Clients.
Review progress and modify copy until the client is satisfied
Work on several campaigns at once, sometimes under pressure and often to tight deadlines.
Monitor the effectiveness of advertising campaigns.