Job Summary

The role requires a Public Relations/Advertising Officer to organize and oversee PR activities and ensure effective communication with our audience.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

  • Planning and implementing publicity and brand awareness strategies, campaigns, and social media calendars, creating or supplying calendar to the content team for on-trend, relevant, and compelling social media status updates and blogs with links to products or promotions
  • MUST have worked in an advertising/PR agency previously and/or gathered relevant and provable experience in below the line, above the line, traditional and new & digital media
  • Developing public relations strategies for current and existing products, launches, and promotions
  • Developing and producing high-quality, informative, and interesting press releases, press kits, and related materials when necessary and maintaining good relationships with the media
  • Organizing promotional events, press conferences, tours, visits, and exhibitions
  • Analyzing media coverage and developing responses when needed
  • Developing relationships with industry leaders or trendsetters through social media
  • Creating presentations, articles, reports, and information for websites, blogs, and social media accounts
  • Managing PR budgets, deadlines, objectives, and schedules
  • Developing weekly, monthly, quarterly and annual media activity reports
  • Creating budgets, planning events, handling visitors or guests, arranging conferences and all requirements included (security, venue, etc.)
  • Developing or commissioning market research as needed

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