Public Relations & Brand Management Officer
Job Summary
A firm in the Financial sector is seeking for qualified candidates to fill the role of a public relations & management officer.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
Responsibilities:
Planning PR campaigns and strategy through competitive research; platform determination; benchmarking; messaging and audience identification.
Writing and editing leaflets, brochures, banners, press releases, speeches, newsletters, and website contents.
Sourcing and Arranging for advertising with media houses or promotional materials when required.
Liaising with Business Development on avenues for Corporate Social Responsibility.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information to change the public perception of the brand.
Collaborate with other departments to manage reputation, identify key players, and coordinate actions
Representing the Company at events such as press launches, news conferences, exhibitions and sponsorships
Reports directly to the Head, Corporate Services
Requirements:
HND or BSc in Communications; Marketing, Business; New Media or Public Relations.
At least 3 years’ post NYSC experience.
Proven working experience in marketing or as a digital media specialist.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
Demonstrable branding experience and social analytics tools knowledge.
Adequate knowledge of web design& development
Knowledge of brand marketing and good understanding of Market branding channels.
Positive attitude, attention to detail, and customer oriented with good multitasking ability
Fluency in English and 2 major languages of Nigeria will be added advantage
Key Skills:
Team working skills
Analytical skills and attention to detail
An understanding of trends and the ability to respond to customers’ wishes
Creativity and an ability to produce innovative and original ideas
Written and verbal English communication skills
Experience with and an understanding of market research
Time and project management skills, including the ability to multitask
An ability to think strategically and come up with campaigns