Product Marketing Manager

Job Summary

Product marketing managers at Terragon are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. You will handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events. Frequently, you will be the ‘voice of the customer’ within the company, precisely researching consumer needs and experiences.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services and products which involve several different departments
  • Brief the press and PR teams about new products
  • Take part in presentations
  • Obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
  • Agree on timelines and deadlines for the development of new products with product management and engineering departments.
  • Use market research data to establish product pricing
  • Create content such as case studies, videos, website copy, and blog posts
  • Speak and present about products to both external and internal audiences
  • Test new goods and products
  • Propose and keep within a budget
  • Research competitor offerings
  • Recruit and develop a team of product marketing executives

Requirements:

  • Bachelor's Degree in Business Administration, Marketing, Communications or a related field
  • 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • A clear understanding of the growth funnel and metrics is highly desired
  • Experience driving adoption for a B2B software product would be an advantage
  • Proficient in productivity applications such as Microsoft Office, Project, or Basecamp.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is or isn’t working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

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Anonymous Employer
Lagos
| Full Time |
NGN Confidential
1mo