Job Summary

Develop and implement PR strategy to effectively reach customers, communicate the value proposition of the product, and influence purchase of a product

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 8 years

Job Description/Requirements

Tasks:

Strategy and Execution: 

  • Develop and deliver a Public relations strategy, aligning external and  internal messages, in support of the Brand Journey road map and objectives  
  • Develop and implement marketing communication’s PR plan 
  • Implement Media relations strategy 
  • Implementing the full spectrum of public relations tactics including pitching  to news media, coordinating news conferences, arranging editorial boards, coordinating special events, preparing collateral materials, and managing internal communications across multiple businesses and partners
  • Conduct high-level media briefings

Operations Deliverables:

  • Manage media relations, pursue positive publicity, and coordinate targeted advertising in appropriate media 
  • Proactive identification of potential issues and crisis related to the brand
  • Coordinate all public relations activities.  
  • Manage social media team to engage audiences across traditional and new media. 
  • Build awareness for the brand and channel
  • Leverage existing media relationships and cultivate new contacts within business and industry media.  
  • Manage media inquiries and interview requests. 
  • Create content for press releases, by-line articles and keynote  presentations. 
  • Monitor, analyze and communicate PR results on a quarterly basis. 
  • Evaluate opportunities for partnerships, sponsorships and advertising on  an on-going basis

Relationship Management:

  • Develop a strong collaborative working relationship with the PR Agency. 
  • Support the Company’s launch and ongoing activities by working closely with the PR agency in the creation of press releases, media alerts, creating media target lists, building product messaging, supervising media outreach  and product review program. 
  • Respond timely to requests, work collaboratively to solve business  problems, and communicate regularly with internal and external stakeholders. 
  • Work closely with content providers to collaborate on media relations that will grow the image and enhance the value of the brand. 
  • Develop, maintain and grow extensive contacts base relevant to the broadcast media industry spanning print, broadcast and digital, in trade and consumer media

People Management:

  • Responsible for team strength & performance level (attraction, selection, retention & development of PR team) 
  • Ensure alignment with Team strength, performance and energy matched  strategic requirements – under performers identified, improved or removed
  • Ensure direct reports live Company ethics;
  • Departmental goals understood and actively pursued by team; work  accountability clearly delegated
  • Performance reviews are done regularly, everyone has clear picture of  current performance, recognition given where it is due and low performers are acted upon
  • Coaching & Mentoring

Qualifications Essential: 

  • Possession of a Bachelor’s Degree   
  • Having an MBA would be advantageous

Experience:  

  • A minimum of 8 years of PR experience, 
  • 5 years of management experience 
  • Detailed commercial and financial acumen, balanced with creative flair.

Technical Competencies:

  • Customer Centricity  
  • Developing value propositions 
  • Brand Management 
  • Reporting and Research 
  • Project Management 
  • Financial Management/Budgeting 
  • PR Management
  • Regulatory and Legal Compliance 
  • Media Management 
  • Vendor Management

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Lagos
| Full Time |
NGN 150,000 - 250,000