National Sales Manager

Job Summary

Develop and lead the execution of innovative ideas and strategies for the profitable growth of company revenues and deliver the company's sales objectives across all regions in the country.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description/Requirements


Reporting to:

Managing Director (MD)


Key Responsibilities:

  • Develop, implement and continually improve systems, structures, policies, processes and tools that assist the company identify and maximize revenue opportunities from its target markets, customers and products.
  • Identify and analyze the comprehensive potentials of all target markets and define the company’s product targets and sales strategy for each market in alignment with required/available resources 
  • Design and implement sales programs and initiatives to actualize the company’s annual business plan objectives and targets
  • Proactively identify and track changes/trends in poultry products purchase and consumption patterns/requirements and propose modifications to company production plans and sales strategies.
  • Lead the development and implementation of a vibrant sales policy that is purpose driven, target oriented and such that forges strategic alliance/partnership to maximize the sales of company products.
  • Manage and lead the following processes on behalf of the company:
  • Translation of the company’s business plan objectives and targets into product sales volumes by regions and channels
  • Sales channel management
  • Customer definition and segmentation
  • New customer acquisition
  • Customer relationship management
  • Negotiating and documenting Sales Contracts
  • Advertisement and Marketing Management
  • Build and strengthen the capacity of the company’s sales team by:
  • Continually assessing the capability of the team to deliver on agreed outcomes. 
  • Providing leadership that inspires others to succeed and develop, and proactively share experience, knowledge and ideas.
  • Coaching and counseling team members as necessary.


Key Performance Indicators:

  • Quantum of sales Channel
  • Actual vs. budget figures:
  • Product Sales Volumes/Revenue
  • Profit/price margin on product sales
  • New Customer Acquisition
  • Partnership/alliance development



Skills, Competencies and Requirements:

Functional Competencies/Requirements:

  • Strong domain knowledge of the poultry industry and business
  • Sales Management
  • Customer Relationship Management
  • Business Analysis 
  • Information Management
  • Marketing and Brand Management
  • Partnership/alliance Development and Management


General Management Competencies/Requirements:

  • Strong Leadership skills
  • Strong Oral and Written Communication skills
  • Strong Presentation Skills
  • Strong Negotiation Skills
  • Strong People Management Skills
  • Ability to plan, schedule and coordinate effectively


Desired Personal Attributes:

  • Integrity
  • Proactive self-starter and driven for results
  • Assertiveness & tenacity
  • Ability to work with all levels of management, build partnerships and teams 
  • Highly organized and significant ability to multi-task effectively
  • Ability to cope with and work under pressure


Educational Qualifications/Experience:

  • Minimum of university degree (Master’s degree in Business Administration will be advantageous)
  • Minimum of 10 years working experience in the poultry industry



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