Reporting to:

Managing Director (MD)

Key Responsibilities:

• Develop, implement and continually improve systems, structures, policies, processes and tools that assist the company identify and maximize revenue opportunities from its target markets, customers and products.
• Identify and analyze the comprehensive potentials of all target markets and define the company’s product targets and sales strategy for each market in alignment with required/available resources 
• Design and implement sales programs and initiatives to actualize the company’s annual business plan objectives and targets
• Proactively identify and track changes/trends in poultry products purchase and consumption patterns/requirements and propose modifications to company production plans and sales strategies.
• Lead the development and implementation of a vibrant sales policy that is purpose driven, target oriented and such that forges strategic alliance/partnership to maximize the sales of company products.
• Manage and lead the following processes on behalf of the company:
• Translation of the company’s business plan objectives and targets into product sales volumes by regions and channels
• Sales channel management
• Customer definition and segmentation
• New customer acquisition
• Customer relationship management
• Negotiating and documenting Sales Contracts
• Advertisement and Marketing Management
• Build and strengthen the capacity of the company’s sales team by:
• Continually assessing the capability of the team to deliver on agreed outcomes. 
• Providing leadership that inspires others to succeed and develop, and proactively share experience, knowledge and ideas.
• Coaching and counseling team members as necessary.

Key Performance Indicators:

• Quantum of sales Channel
• Actual vs. budget figures:
• Product Sales Volumes/Revenue
• Profit/price margin on product sales
• New Customer Acquisition
• Partnership/alliance development

Skills, Competencies and Requirements:

Functional Competencies/Requirements:

• Strong domain knowledge of the poultry industry and business
• Sales Management
• Customer Relationship Management
• Business Analysis 
• Information Management
• Marketing and Brand Management
• Partnership/alliance Development and Management

General Management Competencies/Requirements:

• Strong Leadership skills
• Strong Oral and Written Communication skills
• Strong Presentation Skills
• Strong Negotiation Skills
• Strong People Management Skills
• Ability to plan, schedule and coordinate effectively

Desired Personal Attributes:

• Integrity
• Proactive self-starter and driven for results
• Assertiveness & tenacity
• Ability to work with all levels of management, build partnerships and teams 
• Highly organized and significant ability to multi-task effectively
• Ability to cope with and work under pressure

Educational Qualifications/Experience:

• Minimum of university degree (Master’s degree in Business Administration will be advantageous)
• Minimum of 10 years working experience in the poultry industry