Job Summary

We are looking to hire an experienced individual to fill this position.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

  • Track and measure the effectiveness of marketing efforts and strategies 
  • Visit corporates and establish acceptance of Rover Magazine Products
  • Person to person marketing and awareness creation of Rover Products
  • Business to Business Marketing and awareness creation of Rover Publications
  • Perform extensive quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals 
  • Work closely with Rover Management to support the organization’s growth by developing content marketing and demand generation strategies that drive awareness and engagement.
  • Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities.
  • Investigate and foster engagement with new stakeholders.
  • Responsible for implementing the strategies of Rover corporate website, including design, SEO, and content development.
  • Collaborate closely with a web development company to optimize website content and conversions
  • Develop and implement a centralized marketing calendar to include spotlight articles, social media, and email campaigns, overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis.
  • Work with other members of the Rover Team to organize corporate presence in external functions and campaigns. Create and supply marketing materials, merchandise, and promotional items to the various event, measuring and evaluating impact from feedbacks and conversions

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